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‘PEOPLE ARE TURNING AWAY FROM THE CAR AND THE BIKE IS A FANTASTIC ALTERNATIVE‘
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Staff writer Simon Cox
simon.cox@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk EDITORIAL A BETTER OPTION
The commute remains an integral part of many people’s lives. Data suggests that the initial shift to home and hybrid working is slowly reversing with
workers returning to offices. This aligns with a Travel in London report that shows cycling as transport in London is on the rise, with the number of daily cycle journeys up by 6.3% in 2023, year-on-year, and up 20% compared to 2019. There is no doubt that people are turning away from the car and the bike is a fantastic alternative.
This is due to a mix of cost, time efficiency and environmental impact, especially at a time when public transport across the UK remains a less than desirable option due to often poor timetables, short notice cancellations, and exorbitant peak fares as a result of profiteering following privatisation and the price of infrastructure. There are also a number of health benefits that can be attained by getting in the saddle, mentally and physically. In this commuter edition of BikeBiz, we take a look at some of those capitalising on the return of the commute. Freelancer Rebecca Morley speaks to Jack Lenox on the opening of his new cargo bike
store E-Radicals (p18), Rebecca Bland sits down with Matt Skinner of Whyte Bikes to see how the heritage MTB brand is rationalising its portfolio (p38) and I visit Eovolt in Lyon to preview its 2024 range of folding e-bikes (p40) February also marks the start of a bumper events season. We take a detailed look at the
returns of both COREbike (p7) and Madison’s iceBike* (p26). The next few months will continue to challenge what the bike industry is truly made of, but
there remains a number of opportunities for businesses willing to look beyond cycling as a recreational sport. There is a world of customer out there who has never considered cycling. It’s on us as an industry to reach them.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2024
Daniel Blackham, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
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Editorial: 07775 306 067 Advertising: 07794 805 307
Simon Cox Staff writer
simon.cox@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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