COREBIKE PREVIEW
As a special treat, enjoy a complimentary barista coffee from EBCO, in collaboration with Fuel Club.
Endura Just when you’re thinking that you’re getting through winter, Endura will be heading to COREbike to show a bundle of new kit to get excited for next winter. Long renowned for creating winter riding kits designed for the clarty conditions that Scotland can throw at their team of product testers, Endura’s gear is built for worse – removing barriers to riding by providing riders with a barrier against the outdoors. For Autumn/Winter 2024, the MT500 Waterproof collection receives a major overhaul, including a new version of the MT500 Waterproof Jacket, new MT500 Waterproof Bib Pants, and deployment of Polartec in the new MT500 Polartec Jacket.
Celebrating Endura’s Scottish homeland, new colours throughout the 2024 ranges draw inspiration from the landscapes and weather conditions of “the best wee country in the world for cycling”. Look out for: Tweed, Ghillie, Machair, Haar, Dreich, Barra, Thistle, and Bramble.
Extra
Extra will unveil four brands at this year’s show. MET, Bluegrass, OnGuard, and Moon will make their debut to the Grand Prix Suite, joining the ranks of Chamois Butt’r and Jagwire, who have become an integral part of the Extra portfolio since the 2023 show.
Alongside these new arrivals, Extra are set to showcase
an extensive array of the latest products. Highlights include Feza cages from Topeak, Adaptive saddles by Fizik, Pirelli’s award-winning P Zero Race road tyres and FFWD’s recently- launched RAW wheelset. Beyond the products, COREbike provides a unique opportunity for dealers to engage with brand representatives, connect with area sales managers, and explore the exclusive range of show-only offers.
ZyroFisher ZyroFisher will once again be situated in the Astons Room. The always popular SRAM coffee machine will be in full flow throughout providing caffeinated refreshments, with any donations for World Bicycle Relief encouraged. Highlights from ZyroFisher this year will include new helmets from Giro, CamelBak’s MY24 bottle range, Altura’s Spring Summer offering alongside a first COREbike appearance for Joe’s No Flats . Other brands also exhibiting from ZyroFisher’s extensive portfolio include: Bryton, CatEye, Deity, EVOC, Fenwicks, Hiplok, Panaracer, RockShox, Selle Italia, Selle San Marco, SRAM, Supacaz, Tifosi, TIME Sport, Unior and Zipp. Brand and sales representatives will be present throughout
www.bikebiz.com February 2024 | 13 with some special COREbike promotional offers.
Chicken CycleKit 2024 looks to be the busiest COREbike to date for Chicken CycleKit. There will be a focus on workshop solutions including: KMC Chain Reels, Clarks Cable Boxes, Zefal Frame Protection and Deda Elementi’s Headset Spares Box. CCK are also showcasing new products from: Campagnolo, Basso, Miche, Deda Elementi and many more. Prologo, the most ridden saddle brand in the World Tour,, and for MTB fans, the saddle that is currently Downhill World Champion, will be on display. Customers can also see Burley Bike Trailers who are now
available exclusively through Chicken. For shops looking for a personal custom cycle clothing service for their store, look no further than Alé Clothing. Charlie Solomon will be available to speak to anyone looking to supply local clubs or teams, or maybe an exclusive design for in-store. Take advantage of the free design service where you’ll get personal and professional advice throughout the process. As always customers can shop to kit workshops out with
Wera and Knipex tools, with a tool counter available to try the latest products.
Ison Distribution
Returning with three rooms for 2024 to showcase the distributor’s portfolio.
There will be something for everyone as Ison exhibits Ison will have special guests from the likes of Benno
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