RETAILERS
OPPORTUNITY KNOCKS
Cargo bike enthusiast Jack Lenox opened a new electric cargo bike shop in Lancaster called E-Radicals earlier this year. He chats to Rebecca Morley
F
rom saving money, reducing congestion, and staying active, the benefits of using an e-cargo bike over a car or a van for deliveries seem clear.
Yet for many people, a lack of dealers nearby means they can not only struggle to purchase one locally, they may not even know what they’re actually missing out on.
Cargo bike enthusiast Jack Lenox recently opened a new specialist e-bike shop, E-Radicals, in Lancaster, which stocks Riese & Müller’s range of electric bikes and cargo bikes.
Delivery service Lenox first realised the vehicles’ benefits when he set up an e-cargo bike delivery service in the city during the pandemic, but unfortunately ran into some issues with his cargo bike - with some design issues leading to parts of the steering components failing, and the manufacturer being unable to provide spares. The bike shop that sold it to Lenox also couldn’t fit it into their workshop. “They told me they regretted selling it to me, and they didn’t want to sell any more,” he told BikeBiz. “It was quite disheartening because I got a little business going as a side project, and then the bike was basically off the road for about nine months. In the midst of all this, I was doing more research, and learning about Riese & Müller.” Lenox ended up getting a Riese & Müller bike himself from a dealer in Tynemouth. “The Northwest is for some reason just
18 | February 2024
www.bikebiz.com
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