ICEBIKE PREVIEW
get and offer feedback to the real decision makers in the industry. We believe that it is the best show in the trade that puts such an emphasis on knowledge sharing and relationship building. It’s also why we always ensure we put on some top evening entertainment so visitors can continue their conversations in a more informal environment.
It’s also important to note that visitors can expect
exclusive access to promotional pricing that will only be available to those who attend the show in person – we are very strict about that! The seminars are always a huge attraction at the show and we have a very exciting line-up for 2024 including a daily “ask the panel’ session with all Madison directors on the main stage. This is the perfect opportunity to voice any concerns, share ideas and hear directly from the horse’s mouth.
Another exciting addition for 2024 is that we are offering track sessions to attendees. On Sunday and Monday in London and on Friday in Manchester, visitors will be given a chance to ride the iconic velodrome track. More information on how attendees can secure a spot
Madison Clothing
on one of the sessions will be shared closer to the time. On Thursday in Manchester, Team GB will be training so visitors can witness the pros on track while enjoying the show. There will even be an option for some visitors to have a tour of the athlete facilities with
Team GB performance director, Stephen Park.
A new venue for 2024 with the Lee Valley Velodrome, why did you choose this venue/ location? Many of us have fond memories from the Olympics in 2012 so from an emotional perspective we are incredibly excited to be able to hold iceBike* South at the iconic Lee Valley Velodrome. We quite liked the open feel of the show in Manchester last year so that was something we were keen to replicate. Aside from that it has excellent transport links from inside and outside of London which will make it as easy as possible for suppliers and customers to find. 19.5 million visitors came to the Olympic Park during the 2012 games so it’s pretty easy to get to and with the Elizabeth Line now operational it is even easier.
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