BIKEBIZ AWARDS
BRAND AWARDS BIKE BRAND OF THE YEAR - TERN
Winners quote: “Very proud of the team and for the recognition of our hard work.” - Joshua Hon, founder
What the judges said: “Tern have taken e-cargo bikes to new heights. It’s managed to carve out a space in the market where it’s both attainable and aspirational. Gorgeous design and functionality for every case, what’s not to love. The fact they’ve done this with inclusive marketing all while navigating a difficult time to sell into the UK makes them the obvious choice” - Georgia Yexley, Loud Mobility
P&A BRAND OF THE YEAR - SRAM
Winners quote: “We are honoured to win the BikeBiz P&A Brand of the Year. This award reflects the passion and dedication of our teams, as well as the broad range of SRAM’s activities. SRAM team members are driven by innovation and the relentless pursuit of making cycling better. We also want to make certain the world understands the power of the bicycle as an incredible tool for positive change. 2023 has been an amazing year for SRAM, and I couldn’t be prouder of our teams.” - Ken Lousberg, CEO
What the judges said: “SRAM’s continued innovation deserves the top spot. The 1x grou[sets and wireless gearing separates them from other brands in making the most bold strides in bicycle technology and engineering.” - Will Jansen, Forest
NEWCOMER OF THE YEAR - DAISY CHAIN MECHANICS
Winners quote: “I’m so delighted to have been chosen as Newcomer of the Year by the BikeBiz judges. Daisy Chain is still such a tiny project and it’s wonderful to be recognised for what I’m trying to achieve, alongside huge names in the industry. Grassroots organisations do amazing things to promote access to cycling for everyone but can sometimes feel a bit invisible. This award is a chance to bring my work to a much bigger audience and I’m excited to see what will come of it.” - Diane Mulholland, founder
What the judges said: “Demystifying mechanical information is always a good thing to do and Diane has done an excellent job in a space which desperately needs attention” - Michelle Arthurs- Brennan, Cycling Weekly
8 | December 2023
www.bikebiz.com
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