5 Rick de Jong 48 | December 2023
MINUTES WITH...
BBB Cycling has been serving bike shops and cyclists for quarter of a century. Managing director, Rick de Jong updates BikeBiz with the latest ongoings at the Dutch brand
Can you give us a little background on the brand?
BBB Cycling is a Dutch brand selling cycling clothing, accessories and parts. The company was founded in 1998 by two former professional cyclists, Chris Koppert and Frank Moons. Being cyclists themselves, they knew exactly the wants and needs of demanding cyclists. Over the years, we have broadened our expertise and developed a deep understanding of the cycling industry. We commit ourselves to high quality products that just work, designing all products in-house so we can test them extensively. We are known for having a diverse offering that includes cycling essentials, such as helmets, apparel, lights, pumps, tools, saddles, and handlebars. This collection caters
to the needs of road and gravel cyclists, mountain bikers and urban commuters, ensuring that every rider finds the perfect gear to enhance their ride. Our global reach shows the trust and confidence that is placed in our brand. With distribution in over 40 countries, we have established a strong presence in the international cycling market. We are proud of this achievement and it serves as proof of the quality and reliability of our products.
What area of the market do you target? When we started, we realised that there was a strong desire from dealers to be able to buy a wide spectrum of products that represent great value for money. It’s an attractive proposition to be able to buy from one party that has everything, rather than buying from 30 different brands, all selling one type of product. We now have over 1,500 products in around 20 different
categories, serving everyone from beginners looking for a great, fair priced product to advanced cyclists looking for performance items. Many cyclists in different disciplines own a BBB Cycling product, sometimes in plain sight, sometimes in the background, but they are definitely an indispensable part of every ride.
By targeting this broad market, we strive to make a positive impact on the cycling community as a whole. We want to inspire riders of all levels to push their boundaries, pursue their passions, and experience the joy of cycling with confidence.
What makes your products unique? When we design a product, we keep the following brand characteristics in mind: smart, functional, fair price and sustainable. When we say smart, we mean that our products are well thought through and innovative but not over-engineered. A smart solution that our competitors may not have thought of, such as our Signal rear light. An innovative product where the entire light acts as a button when pushed against the seat post for ease of use.
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
