BIKEBIZ AWARDS
INCLUSIVITY AWARDS WOMAN OF THE YEAR - CAROLINE GOWARD
Winners quote: “I have always felt very blessed and lucky to be in a job and industry that I have loved since the first day I started some 25 years ago. Even to be nominated was enough for me but to actually win and more importantly be recognised by the industry makes me very proud and beyond words really. It makes me even more motivated to continue looking after my customers for the next 25 years…..well, maybe not that long!” - Caroline Goward
CYCLE ADVOCACY AWARD - CYCLING UK
Winners quote: “In 2023, Cycling UK continued to campaign through the courts pursuing our aims of making cycling more accessible and safer for everyone. We’re fighting legal battles that will make a positive difference in terms of national and local government policy.
“At a time when green policies and measures to improve wellbeing, including pro-cycling policy, more generally are under attack from central government, it’s never been more important to challenge poor decisions through the courts. It’s fantastic to have this
DIVERSITY CHAMPION - BEE PEDAL READY
Winners quote: “Bee Pedal Ready, is an organisation that provides a space primarily for women and young girls to learn, repair, and fix bikes. We have had an incredible year being part of the change in diversifying the cycling sector. We continue to challenge the perception of cycling and bike mechanics within the industry. Through each workshop or ride, we see the social and significant impact that is being made, which we want to continue in 2024. Once again a massive thank you!” Belinda Everett, founder
What the BikeBiz team said: “The under-representation of women is felt across the cycling industry and the workshop is no different. However the tide is turning thanks to the work of brilliant organisations like Bee Pedal Ready and individuals like Belinda. By removing barriers to entry and providing more accessible spaces for women and young girls to learn, Bee Pedal Ready is changing
work recognised by the cycling industry through this award, but in many ways it’s an award for our members and supporters, because we couldn’t bang the
drum for cycling without their fantastic support.” - Sarah Mitchell, chief executive
What the judges said: “Cycling UK is the voice of cyclists beyond road racers and downhill racers. They are who help to shape government policy and are accessible and inclusive.” - Rebecca Bland, freelance journalist
the industry landscape for the better. For that reason, the BikeBiz team chose Bee Pedal Ready as our Diversity Champion for 2023.” - Daniel Blackham, BikeBiz editor
www.bikebiz.com
December 2022 | 13
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