RETAILERS
Distributors, Retailers, Inclusivity, and Micromobility. Other winners for retailer awards included Rockets and Rascals for IBD of the Year and Cycle Revolution for Omnichannel Retailer of the Year, and Fully Charged was joined in the Micromobility category by Best Shared Transport Provider winner Beryl and Micromobility Brand of the Year Volt. On what it meant to win the award, Jaconelli said: “BikeBiz is the Oscars of the British cycling world. There’s nothing else really. We have utmost respect for the BikeBiz Awards.
“It’s the most well known and prestigious award you can win in this industry, and this is a massively up and coming industry.” On recognising and celebrating businesses across the cycling sector, Jaconelli added: “It’s really important. My team is amazing, and they work seriously hard. They make massive sacrifices because we not only enjoy working together in a company but because we believe that it’s so important for e-biking to revolutionise our cities. “Getting diesel vans out of the city for cargo bikes and getting
26 | December 2023
people to ditch their cars, and look after their mental health - there’s so many different reasons why we’re so empowered to do this.
“It’s not about money and success. It’s about change and being part of something great. And that’s awesome, and to be recognised for it is even more awesome.”
Looking to the future
So what does Fully Charged have planned for the future? “Online is a huge area of investment for us,” Jaconelli said. “And mobile and at home servicing - although only basic because warranty and any complex servicing, or gold servicing as we call it, needs to be done with several thousand square feet of support. “Little things to keep customers happy and on the road, quick fixes like mobile and at home is another part of the business that we’re focusing on. And then just growing - growing our team, content and physical experience in London is a huge part of it that we seem to have got really right, so more of that.
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