FEATURE


BREAKING BOUNDARIES


Uplift is a mentoring programme to bring together female leaders in the cycling industry with the next generation of talent. Rebecca Bland looks at why this initiative is so important


n October, a new initiative aimed at pairing women in the cycling industry with mentors in senior positions across the globe launched. Aptly named, Uplift, the brainchild of Rachael Burnside, business director at Shift Active Media, aims to provide women with support and empowers them to be more confident in their careers within the cycling industry and beyond.


I


Rehashing old stats about the cycling industry being male dominated isn’t always beneficial. Instead, looking forward and embracing not only the positive change that we’ve seen over the last few years, but also the new talent that is coming into the industry is where we as a whole will thrive. Starting in October, more than 160 applications were


whittled down and matched with 12 mentors (13 including Burnside).


16 | December 2023 www.bikebiz.com


Rachael Burnside PHOTOGRAPHY: HENRY HONEYWOOD AND SAMANTHA SAKIA DUGON


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