MICROMOBILITY
London Santander Hire bike
Pashley DNA Williams said Pashley is also excited to further develop its existing Bikeshare offering in the bike share sector. “We have been supplying into this category with the Santander London and West Midlands schemes since 2017. We now have a very highly regarded product offer which includes standard bike, e-bike docking and Smart-Locking system. “We are also developing our own IOT communications module to be able to provide the whole Bikeshare suite to potential customers. Innovation has also
surged in the rapidly growing cargo delivery market as businesses and consumers look to reduce their carbon impact. “We have supplied into the sector for 97 years, and so it is very much rooted in Pashley’s DNA. Our ambition is to further develop our existing range to service a wider array of customers.” On the consumer side, the manufacturer will soon offer a classic-styled Pashley e-bike, suitable for leisure and commuting. Development has been progressing well, said Williams, and it is planned to enter production in 2024.
Standing out Pashley was founded in 1926, producing for both the consumer and commercial markets from its factory in Birmingham until the mid-1960s, when it relocated to Stratford-upon-Avon. In 1994, the Williams family took on majority ownership from the Pashley family. Pashley has also supplied Royal Mail for over 40 years and has sold its bicycles in more than 45 countries worldwide. “Pashley has always been slightly different and set apart from the mainstream bike industry,” continued Williams. “We may be known for our classic leisure cycles, but in fact it’s our innovation in cycles for business use that has always made a strong contribution financially, particularly when we supplied Royal Mail with its iconic delivery fleet.
www.bikebiz.com
ALECS tilting e-cargo trike
‘PASHLEY HAS ALWAYS BEEN SLIGHTLY DIFFERENT AND SET APART FROM THE MAINSTREAM BIKE INDUSTRY‘
“While most volume UK bike businesses decided to outsource their products from the Far East in the late 1990s / early 2000s, with the resultant job losses, Pashley maintained its UK production base and expanded its workforce. “Although there was the inevitable challenge in obtaining locally made components, the benefit was that an increasing number of customers valued the fact that we were a British maker with an authentic heritage - as opposed to putting a badge on an imported product.”
Williams added: “The ambition of our founder, William
‘Rath’ Pashley, was to focus on hand-building high-quality bicycles, tricycles, and commercial carrier and cargo cycles. “We stay true to that today, proud to still hand-build
every cycle at our factory in Stratford-upon-Avon, proud to innovate for the business and consumer markets, and proud to be not only the longest-established bicycle maker in Britain, but also one of the best.”
Looking ahead Exciting times are ahead for Pashley as it nears its centenary in 2026, and Williams said the company looks forward to developing new products to sit alongside its much-loved classics, serving its customers and staying true to the British heritage and craftsmanship that is so important to Pashley. “On the consumer and retail side, a new addition to the range is the Pashley-Morgan 10, which will be available shortly in collaboration with the Morgan Motor Company. We will be adding electric assist to our Classic range in 2024 and expect that electric bikes and trikes will become a large part of the Pashley portfolio. “There are also some new Pashley bicycle accessories in the pipeline. We will continue developing our growing B2B business, and will focus on enhancing our Bikeshare offer and expanding our e-cargo range, and offer these products to some of the 45 countries we supply to.”
December 2023 | 33
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