APPOINTMENTS
Got an appointment you’d like to share? Send details to
alex.ballinger@
biz-media.co.uk
Paul Woods, Quella
Quella Bicycle has strengthened its core team with the appointment of Paul Woods as assistant manager. Before joining Quella, Woods spent a decade designing top of the range bicycles, electric bikes and electric scooters for both Halfords and Evans Cycles. His previous experience also includes designing and developing Madison’s parts and accessories range. Woods will be taking a hands-on approach to the new role, acting as the focal point for future sales and orders. Following his appointment, Woods said: “With the challenging state of the bike industry I hope that my experience designing and developing numerous world-renowned sports products compliments Quella’s passion to drive innovative ideas into the steel bicycle world for exceptional value.” “My new role in a smaller company
excites me. It gives me great exposure to influence the long-term product evolution, creative direction and future expansion of Quella.”
Alex Halliday, Silverfish UK
Silverfish UK has announced the addition of Alex Halliday to its team, working as an independent agent across London. Halliday will have a particular focus on the distributor’s P&A brands and will focus on the portfolio of market leading products from the likes of Michelin, 100%, Peaty’s, Easton, Race Face, Birzman, FOX, Marzocchi, Skratch Labs, SDG, Ride Concepts, Back Country Research, CushCore, Occam and Sock Guy. Alex Metcalfe, commercial director at
Silverfish, said: “The Silverfish Team are really pleased to welcome Alex. At this time, we passionately believe that being close to the market and our customers is more important than ever. “Alex has over twenty years of working around London and is well known and trusted by retailers and workshops across the capital. I know that with his wealth of knowledge and high frequency of visits, we will be in a strong position to promote our brands and to meet riders’ needs across London.”
Craig Brew,
See.Sense
See.Sense, the cycling data-technology company, has announced the appointment of Craig Brew, as its business development manager. Brew is a business professional with more than 30 years’ experience, having worked for Shimano for almost two decades and, more recently, Serco, operator of London’s Santander Cycles and West Midlands Cycle Hire. Brew said “I’m passionate about sustainability and supporting purpose- driven, values led companies, so
See.Sense is the perfect fit.” “The way
See.Sense uses patented
technology to provide actionable data insights to cities and B2B clients is truly innovative, and I’m proud to support their mission to make urban mobility better for everyone.” In his new role, Brew will be leveraging his experience and network to develop strategic partnerships with local authorities, consultancies, operators and manufacturers, to help enhance cycling and micromobility safety and infrastructure.
www.bikebiz.com
December 2023 | 39
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