RETAILERS


FULLY CHARGED Ben Jaconelli


Rebecca Morley chats to Fully Charged founder Ben Jaconelli on its stores, investing in online, and winning Micromobility Retailer of the Year at the 2023 BikeBiz Awards


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stablished in 2014, e-bike retailer Fully Charged has spent almost a decade dedicating itself to helping individuals, families, and businesses with


their electric journeys, earning a stellar reputation in the industry for doing so. And now, Fully Charged has been crowned BikeBiz’s Micromobility Retailer of the Year - making this the second year in a row the retailer has won this BikeBiz Award, which was introduced last year as part of a brand new category to recognise the best in the innovative micromobility sector. BikeBiz caught up with founder Ben Jaconelli to discuss its recent win and what else it’s been up to recently: “We’ve been renovating our [London Bridge] HQ to incorporate more of a cargo bike showroom,” Jaconelli told BikeBiz. “Cargo has been our fastest growing, most successful part of our business over the last three years or so.


“So we’ve basically built a cargo bike showroom now, which we’re really proud of, which is in our HQ which is great. We’ve


24 | December 2023 www.bikebiz.com


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