BIG INTERVIEW
Family business Parlee was founded by Bob and Isabel Parlee in 2000 with a simple but lofty goal: to build the best bikes in the world. Both have played an integral part
to Parlee’s success and the plan is for Bob to continue doing what he loves - designing and developing bikes.
“I can’t say enough good things about both of them,” said Harrison. “They are kind, warm, genuine, generous people. The most wonderful souls that you could wish to spend time with. “Bob has some genius
characteristics.He likes to be hands-on with his craft. He wants to be drawing all the time and then go and spend time in the workshop and making things. “I think that’s always been a part of Parlee. I walk around the building here, we’ve got old frames in the building that date back to 2000 before the business even launched and they’re magical. It’s like this history book of craft. “You can see how he’s evolved his own style and continued
to hone and improve his process over the years and you really see that represented in the brand and the product.” Harrison also had a special mention for Isabel’s contribution to Parlee.
RZ7
Bob Parlee, chief designer
“Isabel is amazing,” he said. “She’s managed to assemble a really incredible team of people.
“I’ve only been here a month or so officially and I’ve been continually impressed at the quality of people here and the passion. There’s a good, happy vibe of people here who really care about this company and the bikes that they’re making. “Every bike that goes out here gets reviewed, looked at and studied by everybody. “There’s a real care and attention placed on everything that goes out the door because it’s their name on it, it’s their personal identity on every frame. It’s a really cool experience
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December 2023 | 21
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