MICROMOBILITY
Adrian Wiliams inside Pashley factory PHOTO BY TOM PILSTON
PASHLEY CYCLES I
Rebecca Morley speaks to Pashley chairman Adrian Williams on the British manufacturer’s recent crowdfunding campaign, its innovative Multi-trike, and what sets it apart from the rest of the market
t’s fair to say that, having been in the industry for 97 years, Britain’s longest-established bike maker Pashley knows a thing or two about
how to adapt to changes and trends in such a fast-moving market.
Earlier this year the manufacturer launched a crowdfunding campaign to support its business growth in three key areas within sustainable transport – the rapidly- growing e-cargo delivery market, the public bikeshare sector, and the development of electric assist versions of classic Pashley leisure bikes. Speaking to BikeBiz, chairman Adrian Williams said:
“We are well-placed within the sustainable transport market already, with a great product offering for both business and consumer use - including our award- winning e-cargo cycle, the ALECS, and our successful developments for the bike share schemes used in both London and the West Midlands. “The crowdfunding will help Pashley strengthen development activity in these areas - and to invest in the continued development of our team. It’s also a really exciting opportunity for us to invite our customers and supporters to join our forward journey, for the first time in our 97-year history.” In September, Pashley also revealed what it called a ‘glimpse of the future’ with its prototype, chainless drive Multi-trike, which brings the innovation of the company’s
32 | December 2023 Pashley Carrier Cycles factory in Chester Street, Birmingham, 1950’s
business e-cargo product - the ALECS - to the consumer market, explained Williams. “We are applying elements of our patented tilting system used on ALECS, which means it rides like a bicycle, but with the stability of a tricycle.” The Multi-trike is also chain-less, employing a Re-Gen facility in the crank which also, when required, activates battery driven motors on each of its rear wheels. Williams said it will add to Pashley’s extensive sales offering of practical and purposeful light-transport products for both business and consumer markets, “and shows yet again that Pashley is a forward-thinking innovator and manufacturer in the rapidly developing world of cargo and micromobility”.
www.bikebiz.com
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