Asia join in those activities, so the region is well represented.
What partnerships or collaborations have been the most impactful for gamescom asia’s growth and international influence and how have these relationships helped the event expand beyond its regional scope? Our brand owner, game – The German Games Industry Association, the owner of the gamescom brand globally, has opened doors for us internationally. The gamescom brand is well loved and easily recognisable worldwide, especially by members of the industry. We’ve also been getting amazing support from the Singapore Tourism Board ever since our beginnings and throughout the difficult pandemic
As gaming continues to evolve rapidly, what are your long-term goals for gamescom asia? How do you plan to keep the event relevant and influential both regionally and globally as the industry grows? As you might have gathered by now, we want to make this THE event to be in the region for the entire community, from industry to fans. That is our North Star: bringing cohesion in a fragmented space and being recognised as the place to be for industry and fans in this region.
years. Last but not least, CAPCOM has been a key partner in growing the entertainment area of the event with their huge presence in both 2023 and 2024 with esports tournaments and several new releases.
What are you personally looking forward to most about this year’s event? Monster Hunter Wilds demo and the CAPCOM Pro Tour Offline Super Premier esports tournament. As an old-school Street Fighter player myself, that’s a highlight for me. Finally, the indie devs and their games. It’s such a beautiful showcase of what Southeast Asia has to offer.
October/November 2024 MCV/DEVELOP | 47
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