“We have 40 games in development right now that will release through partners in the next three to four years” “Our IP is only going to get stronger over the next few years, which is why licensing and digital is such an important part of our strategy”
catalogue of games, and if we can find an interesting, fresh new way to bring it to an audience across any device where they play, I think we could find success. Look, the fascinating thing about Monopoly Go!
is it didn’t just get to number one thanks to some amazing work by Scopely that arguably redefined what a number one game can be. And I think that that’s a very positive message right now, at a time when many aspects of the business are challenged, and especially on mobile. With a lot of the changes that have been made by the platforms over the last few years, mobile has seen some real challenges, and what it demonstrates is that a great game based upon a great brand with a truly global reach can actually find an audience that may not have even thought of themselves as digital gamers. It’s well documented that the top
10 or 20 games in mobile haven’t really changed a lot in the last 10 or 20 years, and then along comes Monopoly and redefines what that ceiling can be. And the reality is, if you look at the top games, they haven’t been impacted by Monopoly. We’ve been additive to the business, and that’s a very healthy message right now for the industry. Mobile is not in decline. It’s not even flat. If you have the right product, it’s actually growing. You know, Scopely, did $3 billion in consumer
spending within 15 months, which is a new record for getting to that level with an amazing game that is not just Monopoly, but captures the spirit of monopoly. What I think is really important is that it’s not just the effectiveness of somebody seeing an ad and saying, ‘Oh, it’s Monopoly. I love Monopoly. Let me try that.’ It’s also the familiarity of the game. When you reach eight to ten million players a day, these are people who maybe don’t even think of themselves as gamers. And they see that Monopoly is out. They try the game. They hit the big green button that says ‘Go’. They roll the dice. The token moves around the board and they immediately understand what the game is. I think that’s really important when we start to reach the audience that mobile can reach where they need that familiarity. They need something that immediately resonates and is just fun.
MCV: In many ways Baldur’s Gate 3 is the complete opposite of that though… EE: You couldn’t get two more different
26 | MCV/DEVELOP October/November 2024
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