As for Singapore, English is the first


language and it’s kind of a hub for the region with several AAA publishers having their Southeast Asia HQs here with excellent infrastructure. That’s why we picked it as our base. We wanted to bring the industry and fans together on a kind of neutral playfield. What we realised though, was that we were overlooking the vast majority of Southeast Asia’s gamers and fans for whom English is not their first language. That’s why we decided to localise our online show PRIMETIME (a collection of video trailers from the most anticipated games that’ll be available for play at gamescom asia. 2023’s PRIMETIME here.), which caters to our B2C audience of gamers and fans, into several Southeast Asian languages. Southeast Asia is chock full of creative talent,


and many indie developers come from the region. What it lacked was a tier one event that could bring the industry together and attract overseas publishers and investors to our shores to meet the indies here. That’s something that was always on our mind, which made us come up with several formats together with trusted partners. With them, we’ve developed concepts like our Pitch Competition, Invest Circle (our developers/ publishers/investors Speed Networking session) or the livestreamed indie stage.


How does the event differentiate itself from its European counterpart? Scale and focus. Although the goal is to reach the ginormous size of gamescom in


“What Southeast Asia lacked was a tier one event that could bring the industry together and attract overseas publishers and investors”


October/November 2024 MCV/DEVELOP | 45


Europe, we still have some work to do. We focus mostly on Southeast Asia and Asia at large by providing a platform for Southeast Asian game developers to ink deals with international publishers and investors.


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