in games. We want to spotlight indie developers from the region. We’ve done this through targeted programs like the Invest Circle which is a speed networking session for developers, publishers and investors as well as the pitch competition and the indie area within our exhibition.
What challenges have you encountered in expanding gamescom asia’s presence in the region and how have you overcome them to maintain the event’s growth trajectory? We launched gamescom asia to help bring the region together, but that doesn’t mean it’s easy. Language differences are certainly a challenge. The show is mainly in English, but, as mentioned earlier,
to
accommodate other languages in the region, we translated our online show PRIMETIME for other markets. Since 2021, we have launched livestreams of PRIMETIME in Bahasa Indonesia, Thai, and since 2024 also Vietnamese – on top of the main English livestream. This also helps gamers from around the region who can’t come to Singapore experience the show from afar. As for our business audience, we work with several
government partners around the region to support their local indie developers to travel and exhibit at gamescom asia every year, through the organisation of country pavilions and delegations.
How do you see gamescom asia contributing to the development of the gaming industry in Asia - what role does it play in nurturing local talent and innovation? gamescom asia is a platform for Southeast Asian game developers to explore partnerships globally and for international publishers to find the next big thing
46 | MCV/DEVELOP October/November 2024
How do you ensure that the region’s unique gaming culture is effectively showcased on a global stage? We always highlight games made in Southeast Asia in our PRIMETIME online show and our Steam festival. Last year, PRIMETIME achieved more than 3 million views, and our Steam festival garnered more than 4 million hits. We have developers from across Southeast
“We want to make this THE event to be in the region for the entire community, from industry to fans”
With mobile and free-to-play games dominating the Asian market, how does gamescom asia address these sectors while balancing the needs of other gaming platforms? The games that come to gamescom asia represent the market. While you’re right that free-to-play mobile games are popular in Asia, so are console and PC games. Last year, we had Sony and CAPCOM showcase their latest AAA games, while several mobile publishers/developers also showed off their latest games. There’s games for everyone at gamescom asia, so we don’t find this a particular problem. How do you envision gamescom asia’s role in
connecting the Asian and global gaming industries, aka
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