the restructuring process. Technically, we were building our infrastructure in the way that supported the needs of our developers, and enabled them to work on projects remotely and launch such hit titles as Rush Royale, which became one of
MY.GAMES most successful games of all time and achieved 1 million daily active users in March this year. In terms of the company’s culture we have been encouraging people to travel, meet gaming professionals all over the world, and exchange experience - this hugely benefits the team and helps it better understand the needs of players from various regions of the world. Our focus this year is to keep building the infrastructure
for our international hubs where we all can meet and work on joint projects when needed. As mentioned,
MY.GAMES has its headquarters in Amsterdam, a large office in Cyprus and co-working spaces in Turkey, Georgia, and Armenia. We’re planning to open several new hubs in regions where we plan to boost our presence soon.
On PC [Steam], it seems that only two games that
MY.GAMES publishes are made outside of Russia, both of them developed in China. Will you be divesting development resources as well as publishing operations? All the products that remain under the
MY.GAMES licence are now maintained by studios and developer talent outside of Russia, as will any future products. All development resources in Russia were divested in by
MY.GAMES as part of our restructuring process. We boast a sizable international development team dedicated to creating new products and improving existing titles. Additionally, we maintain an in-house publishing team that oversees our publishing operations.
MY.GAMES is known predominantly for publishing homegrown and Chinese MMOGs and live service games, with increasing successes in mobile publishing. Will the product mix change in the months ahead? We’ve always been a product-oriented company and have always put the interests of our players first. The product mix will continue to grow and develop, but with an increased focus on premium products, new IPs, and new talent to support global growth.
MY.GAMES has enjoyed some success supporting underrepresented countries and languages, such as launching Conqueror’s Blade in Turkey. Is that a strategy you aim to continue? As I mentioned, one of our missions is to make more games available in the developing markets of the Middle East and Latin America, and to help the local gaming industries grow as a part of our global strategy. It is important for us at
MY.GAMES to support promising
game developer teams around the world, and share our expertise and knowledge with them, especially in those developing markets. Additionally, given the potential for revenue growth in developing regions in the games market, combined with fluctuations and uncertainties in established ones, it’s a great time to be thinking carefully about the right targets for sustainable growth. We also support game makers and pay special attention
to regions that have limited access to games. In fact, we launched an initiative - Game Drive - to address this issue and bring gaming to more people around the world
In what regions and markets are you currently looking to expand operations? Alongside our presence in Europe, US, and Asian markets, we are also looking at plans to develop new hubs in the MENA region, which is projected for $1bn revenue growth (64%) over the next three years, as we are committed to expanding our presence in emerging markets and investing in growth opportunities. We prioritise product development and strive to deliver the best gaming experience to our users, so it will be an exciting challenge to bring that mindset to a new audience of gamers.
Under what circumstances would you re-enter the Russian market? For quite some time now, we’ve been focused on our international growth strategy, and this is set to continue. As such, we ceased all operations in Russia and no re- entry to the Russian market has been considered, and isn’t in our plans.
Disclosure: From 2018 to 2021, Richie Shoemaker was a freelance content editor for
My.Com and
MY.GAMES, working remotely alongside content, community and localisation teams based out of the Amsterdam office, in close collaboration with
Mail.ru’s creative services and production operations in Russia - operations that have since been relocated.
June 2023 MCV/DEVELOP | 39
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