You continue to distribute physical products in partnership with other UK publishers, notably Team17 with the recent acclaimed success of Dredge. Are you seeing growth in that sector of the business and does it continue to be worthwhile? It is absolutely still worthwhile. To give you some idea, over the next 12 months we have 15 physical releases and 10 digital releases and physical accounts for approximately half of our revenues, so it’s equally important to us from a commercial point of view. And while digital sales deliver a greater contribution towards our profit and EBITDA, why would you only choose to support one revenue stream when you have the team, skillset and capability to deliver both? There is an existing boxed retail audience as well
as a rapidly emerging and growing digital audience, so why not satisfy both audiences? We have great relationships with our partners in physical with the likes of Team17, Rebellion, Frontier and NEOWIZ and we fully intend to continue to build on that. Fireshine Games is one of the few companies who
have honed, delivered and improved their reach in all gaming sectors and we think that puts us into a unique publishing space.
What keeps you up at night in terms of the challenges to be faced over the coming months? Every challenge can be overcome, we’re firm believers in that. In terms of challenges for the industry right now, I think discoverability is one of the main ones. Not only in terms of the number of games released means we are fighting for consumer attention, but also finding new games. There are more developers now than ever before and trying to find those special games to sign is becoming increasingly challenging.
What makes you hopeful for the future of the industry? Seeing unexpected games succeed is what keeps us hopeful for the industry. Games like Vampire Survivors, which appear and take everyone by surprise. It shows that our industry is capable of constant innovation and growth.
June 2023 MCV/DEVELOP | 27
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