TO VICTORY! Matt Broughton spoke to Victory Films’ CSO/Strategic Director and


Producer, Lee Kirton, about being part of a team of creative professionals who understand both storytelling and marketing


Tell us a bit about your industry background and how you came to be at Victory Films? I began my career in the games industry in 1997 at GT Interactive, driven by a lifelong passion for both video games and film. Working in PR in the UK, I had the opportunity to support some incredible titles including Driver, Duke Nukem, and Oddworld. At school I was fascinated by filmmaking and narrative, while at home I was an avid gamer. Although PR was my entry point, I was always eager to expand my knowledge beyond my job description. Developers trusted me to represent their


Clockwise from top left: Amanda Darby, Jet Cooper and Lee Kirton


games, whether through demonstrating, media presentations, show-floor appearances, or pitching for major editorial coverage. During my time at ATARI, I also had the opportunity to work on major film licenses, something that perfectly combined my passions for games and movies. Titles such as THE TERMINATOR, Mission: Impossible, War of the Worlds, Enter the Matrix, and The Matrix: Path of Neo.


14 | MCV/DEVELOP May/June 2026 I later became Marketing &


Communications Director at Bandai Namco Entertainment UK. In that role I led campaigns for major titles including Tekken, Ace Combat, Demon’s Souls, the Dark Souls series, The Witcher, Little Nightmares, and Elden Ring, whilst creating cinematic assets, trailers and stunts. After the launch of Elden Ring (which


for me was a pinnacle) I made the decision several months later to leave the business to focus on new personal objectives.


Give us the elevator pitch for Victory Films. We are Creators, Producers and Marketeers. Part of a wider group with investment from Platinum Films, an animation, film, television and IP production company responsible for successful productions including Planet Cook, Dream Street, Matt Hatter Chronicles, and Bear Grylls Young Adventurer, with further projects currently in development. Victory Films is also proud to have Makinarium as part of its group directly,


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56