Fi Europe Show Review Yves Kegelaers, Senior Application Specialist of Chocolate
Confectionery at Cargill showed us their impressive conveyor belt of small chocolates and confectionery that demonstrate innovation for the main consumer trends. For the sugar reduced chocolates he said “One of our best-selling milk chocolates is now available with 30% less sugar, but we have also developed other milk and dark chocolate options using solutions from Cargill’s sugar reduction toolbox for chocolate.” Refl ecting on the show, Cargill commented: “It was great
to be back on the FiE fl oor this year and to participate in such a buzzing event. FiE 2022 was a real reminder of the value of meeting again in person. It was the perfect opportunity for us to catch up with hundreds of our customers and partners from Europe and beyond, and to inspire them with new business opportunities. We continue to see FiE as the premier event for food ingredients supply and partnership – and long may it continue to set the tone.”
Functional and natural ingredients Although confectionery is seen as an indulgent category, better-for-you functional chocolate and confectionery is growing in popularity around the world, with brands adding active ingredients to provide a health boost. Pierre-Albert Thomas, Global Director Rousselot Functional
Ingredients, told Kennedy’s Confection: “This year’s edition of Fi Europe has been very positive for Rousselot. It was great to connect with customers and partners in person to discuss new trends for sustainable collagen-based solutions and innovative applications. “At our Discovery Corner, we invited visitors explore trends such as functional confectionery, healthy
reformulation, mobility and solutions for a healthy lifestyle. In particular, we noticed a vivid interest regarding the market insights on functional gummies, which are one of the fastest growing nutraceutical segments across Europe, North America and Asia. “Visitors were also very interested in the vitamin-C rich
‘gummy caps’, made with the innovative SiMoGel gelatin solution, that we showcased at our Innovation Corner. SiMoGel allows for the production of nutraceutical gummies using silicon or metal moulds, which are easily cleanable and eliminate dust during production, unlike traditional starch trays. For this technology, we received patents from both the U.S. Patent and Trademark offi ce and the European Patent Offi ce, which further confi rms our commitment to new and improved customer gelatin-based formulations. Over at the ADM stand, the Kennedy’s Confection team
to
were talked through all the different stations which showcased the company’s large portfolio of food and drink applications. From natural colour solutions to the extensive natural fl avour advancements and traceability concepts, the ADM team were on hand to explain how they achieve food success with their ingredient solutions coupled with the technical expertise which allows for proven benefi ts that are backed by science. Marie-Bénédicte Charpentier, Marketing Director EMEA, ADM told us: “We were thrilled to showcase our cutting-edge capabilities through innovative, sophisticated and authentic solutions and concepts that are targeting key focus areas identifi ed in our 2023 Global Trends report, including balanced wellness and proactive personalisation, expanded protein choices, experiential eating and trust and traceability. Each of our featured concepts demonstrated how we’re supporting the demands of tomorrow’s consumers, today. “From fun and functional beverages, bars and gummies with
microbiome solutions to authentic plant-based alternative concepts like our “Plant-Based, Fish-Flavoured Filet” and on-trend fl avourful drinks and treats, the breadth of our ingredient portfolios and technical capabilities were on display. “As we look to 2023, we’re energised by the discussions we
had at FiE, and are looking forward to bringing forth new solutions and technologies that will meet shifting needs in the industry, along with the growing global consumer demand for offerings that support the well-being of people, their communities and the planet,” she concluded. On Prinova’s stand, the company used a touchscreen where
visitors were able to access details of ingredients from the 2000 products Prinova offers, download them via QR code directly to their smartphones, and discuss solutions with product, technical and marketing experts at the information station. To add an extra element of fun and excitement, everyone
who used the touchscreen and left their details were entered into a draw to win the new tenth generation iPad. James Street, Director of Marketing EMEA & APAC at
L-R: Kiran Grewal, Editor, Kennedy’s Confection & Pete Lubar, Co-Founder, MycoTechnology 46 Kennedy’s Confection December 2022/January 2023
Prinova Europe, said: “The interactive touchscreen and information station was a great way to showcase how we support our customers on every step of their journey with Prinova, from concept to completion and value creation. They demonstrate the wealth of product expertise, market knowledge and infrastructure available in our one-stop-shop solution, ensuring the security, stability and confi dence of
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