Packaging Innovation
as Panettone or Pandoro for Christmas and Colomba for Easter. In 2010, the company embarked on an ambitious investment
plan with new technologies to improve its environmental performance. The Fossano site and the logistics centre in Trinità are equipped with photovoltaic systems that generate some of the electricity consumed, while the rest comes from other renewable sources. Now, the company aims to significantly reduce the use of plastic in biscuit packaging by replacing plastic flow packs with recyclable paper packaging wherever possible. Since August 2021, with the Schubert Multipacker consisting
of a Flowpacker and Cartonpacker, Balocco has been taking advantage of a packaging solution that flexibly enables this changeover. The packaging machine’s flexibility was integrated into its design right from the word go: The sealing technology, product formats and packaging materials can all be changed over from the variants used to date to the most innovative solutions – and all with quick format changes. The rapid response time makes this packaging machine an exceptionally future-proof and cost-effective investment. An ultrasonic longitudinal sealing unit and flying cross-
sealing unit, with their constant sealing times accurate to the millisecond, seal the plastic films quickly and reliably. They also guarantee that paper-based films can be processed in the future with impeccable quality, the company states.
Wrapping it up
The future of confectionery and bakery packaging looks to be focusing on a sustainable future but without replacing the
“Your product could be phenomenal, but if your packaging does not stand out on the shelves, people will not be attracted to it”
need for increased efficiency and automated processes, akin to the consumer demand for healthier confectionery ingredients without compromising on the indulgent factor that comes with a sweet treat. Packaging innovation is a necessary development in the industry as it often is a reflection of where we are as a society and the changing behaviours of consumers. The exciting part is where a seemingly ordinary material, like paper, can be advanced through textures and colours to give off a completely new experience. Things aren’t always what they seem! The integrated image recognition system, consisting of
three reflected-light scanners, not only detects the position and orientation of the products, but also ensures that only flawless products are packaged. In the event of delays on
36 Kennedy’s Confection December 2022/January 2023
KennedysConfection.com
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