Feature: Software
ERP and CRM have remained separate solutions as many companies believe that company-wide integration of master data is very difficult and costly
comes to new business opportunities, entering new markets or developing new products, the right information must be made available for each of these criteria using a customer relationship management (CRM) system or the right Opportunity Tracking Tool. Although it makes good business sense, in reality the existing soſtware solutions oſten fail to meet this requirement.
New-generation, comprehensive, business analysis tool
By Klaus Mueller, Founder & CEO, Kdm Semi Consulting
T
oday’s market and economic conditions change more rapidly than ever before, a trend that’s likely to become even faster in the future. Tis means that, to remain competitive, companies should be able to adapt quickly. In general, today’s management has access
to financial analyses such as balance sheets, profit and loss statements, as well as customer revenue reports, which are usually compiled by an enterprise resource planning (ERP) system. In many cases, however, these reports do not provide the necessary information for more in-depth analysis. When it
30 December/January 2021
www.electronicsworld.co.uk
The efficiency of CRM tools In most cases, the existing CRM tool is not efficiently linked to the ERP system, i.e. master data from ERP and CRM systems must be compiled manually in a labour-intensive manner to generate a comprehensive analysis report. Despite these obvious disadvantages, ERP and CRM have
remained separate solutions as many companies believe that company-wide integration of master data is very difficult and costly. In addition, there is reluctance on the management level to change or upgrade existing ERP and CRM solutions with a front- end platform because the benefits of such a soſtware suite are not yet fully understood. But, there’s a suitable solution available now: German firm
Kdm Semi Consulting (k•d•m) designed and developed a new generation front-end platform (Figure 1), called Shibui-IT. Te solution offers a cheap and efficient alternative to the current solutions, and is particularly suitable for small and medium-sized enterprises. It is a soſtware as a service (SaaS) solution that consists of three key elements: Business Intelligence (BI), Advanced Connector (SAC) and Opportunity Tracking Tool (SOT²); see Figure 2. Te Business Intelligence part transforms large and complex
customer ERP and CRM datasets into user-friendly charts or other forms of visual representation, whilst offering a great degree of detail for deeper analysis. Te BI’s soſtware library contains many applications that allow users to perform various tasks regardless of technical background or skills. Te ShibuiWeb allows publishing reports, diagrams or fact sheets created in
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