NEWS
Haier Europe CEO, Neil Tunstall, addressed press at IFA 2024.
BSH’S stand at IFA 2024.
Whereas, BSH held a huge presence at IFA with its trilogy of brands on display – Hisense, Bosch and Siemens.
Under the motto ‘There is no place #LikeABosch. 6 A Century of Innovation:
A Century of Innovation: IFA turns 100, and is still turning heads
IFA returned to the Messe Berlin at the start of September and this year it celebrated a huge milestone… To mark its 100th anniversary, the consumer electronics and home appliances trade show unveiled a new logo and changes to its name.
The exhibition will still be called IFA, but its meaning has changed to “Innovation Für Alle”, meaning “Innovation For All”. It used to stand for “Internationale Funkausstellung”, which roughly translates to “International Radio Exhibition”. GmbH: “IFA, with its new brand, is set to become a place that fascinates and surprises people and gives them a glimpse into their own future – at least in terms of products and applications that will have a At the famous tech show, Haier Europe showcased its latest “hyper-connected” products, made possible by incorporating advanced Internet of Things (IoT) The brand introduced its X Series 11 range which includes washing and drying solutions, capable of achieving energy class A-50 per cent, and its dishwasher range unveils the latest technologies adopted by the I-Pro Shine range, as well as the implementing built-in refrigeration solutions. We also caught our first glimpses of Hoover’s rebrand, focused on empowering people’s daily lives with ready-to-use cutting edge solutions. And Candy, which launched its own rebrand at IFA
2023, this year showed off its latest and greatest appliances. Promising AI For All is quite an undertaking but that is exactly what Samsung wants to achieve, it displayed its bold commitment at IFA and discussed its latest AI appliances and TVs.
Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering remote control of all Samsung AI-enabled products, from adjusting the heating, managing home appliances and navigating Samsung TVs.
Welcome home’, Bosch demonstrated how advanced technologies can make everyday life more comfortable and sustainable.
At Siemens the motto was ‘Say hi to intelligence’. Its new hobs with diamondProtect are equipped with a scratch-resistant CERAN surface, guaranteeing easy maintenance and durability. of appliances and unveiled the successor to its vacuum cleaner.
standards in usability, hygiene, and design. air guides with a new bag concept and a multi-stage
AEG showed off its biggest kitchen launch ever at IFA.
Elsewhere, Electrolux Group showcased its biggest El h El l G h d i bi
(AI)-assisted
cooking.The new range includes ovens, hobs, hoods, refrigeration and dishwashers. And is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes. The new Kitchen Range also features CookSmart
Touch Display – an intuitive interface, available across ovens, hobs, and built-in coffee machines, that guides users through using each of the products.
Samsung showcased its “SmartThings”
Miele’s the Guard L1.
99.99 per cent of all dust particles and comprises 80 per cent recycled material.
99 99 f ll d i l d i 80 SharkNinja announced its entry into the expresso
coffee machine category with the launch of the Ninja Luxe Café range.
The brand also unveiled its Shark PowerDetect Robot, the Shark SteamPrickup 3-in-1 Hard Floor Cleaner and the Ninja Foodi 8-in-1 PossibleCooker, as well as 20 other new products across its two brands. ERT will be providing you with all the in-depth details and interviews from IFA in the October edition of the magazine.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
