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September 2024 ertonline.co.uk


Far left: Swan’s 1.8kW Retro Flame Effect Heater. Left: AEG’s Pure 5000 Connected Air Purifier. Below: The AX9 Connected Air Purifier.


By maintaining air purity and circulation, products like the AEG Pure 7000 Connected Air Purifier help prevent the buildup of indoor pollutants and allergens. AEG air purifiers are designed for not only energy efficiency, but high performance and seamless


integration into modern lifestyles. The brand’s air purifiers, such as the AX9 and Pure 5000 Connected Air Purifier, feature multi-stage filtration systems for extra purification! Mr Wareham points out that these models


are equipped with a ‘quiet’ mode, making them ideal for maintaining a peaceful environment. “We’ve designed our Air Purifiers, like the


Pure 5000 – which operates at just 20dB, with this function to ensure minimal noise disruption,” he explains.


The AEG app enhances user convenience by allowing remote control of the air purifiers so users can monitor air quality, adjust operational settings, and check filter status from anywhere.


Increasing energy efficiency RKW offers a variety of heating products under its brands Tower, Warmlite, Swan, and BLACK+DECKER.


Mike Sanderson, Category Director Home


Environment at RKW, notes that with rising energy costs, consumers are focusing on targeted heating solutions like heated blankets and portable heaters to reduce energy consumption.


“These kind of solutions allow for targeted warmth to heat the area around the person rather than the whole room, or house, keeping energy costs lower,” Mr Sanderson says. Infrared heating, in particular, is highlighted as


an efficient solution that works by directly heating objects and people within its range to retain heat for longer compared to traditional heaters. The smart technology in the BLACK+DECKER range allows consumers to control their heating appliances remotely via the Smart Home App, available on iOS and Android devices. The new Warmlite Infrared Desk Heaters, with their modern Scandinavian design and portability, are whisper-quiet and ideal for any room in the home.


RKW also has upcoming product launches under its Swan brand, including heaters and dehumidifiers in its Retro collection. Inspired by styles from the 1950-1970s, the collection will include a 5L dehumidifier, a 1.8kW Retro Flame Effect Heater, and a ceramic heater.


BLACK+DECKER’s 2KW Smart Glass Panel Heater


Russell Hobbs’ RHDH1061B Portable


Dehumidifier.


29


The Swan SH27034 Retro Flame Effect Heater offers instant warmth with a realistic LED flame effect, which can also be used independently for a calming visual experience. Meanwhile, at Russell Hobbs, Product Manager, Jemma Pendlebury, highlights the importance of features like laundry drying modes that help reduce dampness and the use of energy-intensive tumble dryers, especially after one of the wettest years on record. “Customers want effective performance, energy efficiency, and a competitive price when looking to purchase appliances,” Ms Pendlebury explains, acknowledging the impact of recent global challenges.


Russell Hobbs is also launching new digital convection heaters and oil-filled radiators, plus new comfort heating products, including heated belts, slippers and electric throw blankets, offer warm and cosy alternatives to your customers. Ms Pendlebury adds: “Our new gold and silver ceramic heaters launching this year heat up quickly and feature a selection of different modes, including a timer and an adjustable thermostat, to provide the perfect climate in the home.”


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