EPE FLOORCARE Advertorial
September 2024
ertonline.co.uk
The Rediffusion Turbo 2-in-1 Cordless Stick Vacuum Cleaner Keep it clean with Rediffusion Keep it clean with Rediffusion 48
Household dynamics are changing and with that new products are needed. Noel Pamment, CEO of EPE International, the exclusive distributor of Rediffusion, tells ERT about the brand’s new products and how they match these demands.
W
ith nearly 100 years of existence, Rediffusion is crafting solutions for the home by blending heritage with technology. The brand has launched a new
range of floor care products with a clear focus on making everyday life better and easier. “Rediffusion is at the forefront of making your home a better place to live,” says Noel Pamment, CEO of EPE International, the exclusive distributor of the brand. Research shows that seven out of 10 UK consumers experience a feel-good factor from house cleaning. However, not having the right tools can lead to frustration. “There are so many new parameters to take into consideration as household dynamics are changing,” comments Mr Pamment. “When you think about it, 50 per cent of the population own a pet, which comes with challenges such as increased hair on floors and sofas and dust leading to a rise in allergy risks.” Another big challenge in keeping modern houses clean is the constantly changing nature of surfaces. Vacuum cleaners need to be convenient, lightweight, and adaptable, which are important design features. “Adjustable suction power and multiple cleaning modes are also key attributes to look for,” adds Mr Pamment.
Getting rid of dirt is the main mission of a vacuum cleaner, and doing it efficiently is what consumers should prioritise. “The Rediffusion range has a strong suction
power, capable of removing up to 98 per cent of debris, dirt, and dust,” says Pamment. “To make it easy for consumers, bagless technology is a must—not only is it easy to empty over a bin, but it’s also easy to maintain, making cleanup straightforward.”
Healthy living with modern filtration While removing visible dust is critical, it’s equally important to address the dust we can’t see. “Filtration in vacuums is so important and often overlooked,” adds Mr Pamment.
The Rediffusion Pet Pro Upright Vacuum Cleaner
“Advanced filtration solutions will help improve air quality and can capture up to 97.97 per cent of airborne particles, allergens, and pollutants.”
Rediffusion vacuums are equipped with
HEPA 13 filtration. Not only is it highly efficient, but it’s also very simple to maintain. While Rediffusion is committed to reducing packaging waste, the brand is also focused on engineering vacuum cleaners that are energy- efficient, reducing carbon footprints, and helping consumers save on electricity costs. With energy-
The Rediffusion Upright Vacuum Cleaner
saving motors and clever power management systems, users can optimise energy consumption without compromising performance.
Rediffusion ready for an Autumn clean! Rediffusion is launching a new range of floor care products, with a focus on a tight range of highly powerful vacuum cleaners. The Rediffusion Pet Pro Upright Vacuum Cleaner (Red) is a powerful tool specifically engineered for pet owners to keep their homes clean and healthy. It comes equipped with the PetPro Turbo Brush for deep pet hair removal, a crevice tool, and an upholstery brush. The Rediffusion Turbo 2-in-1 Cordless Stick
Vacuum Cleaner is a versatile, convenient, and efficient solution for compact living spaces without compromising on functionality and performance. It’s also easy to store away. The Rediffusion Upright Vacuum Cleaner (Blue) delivers ultimate cleaning power and combines numerous functionalities with efficiency. “Rediffusion history is about innovation and technology” says Mr Pamment. “Everything is rapidly changing, and with Artificial Intelligence (AI) becoming broadly available, it won’t take long to see new ways of cleaning.” It’s time to rediscover the art of home living with Rediffusion. Rediffusion is exclusively distributed by EPE International. For all trade inquiries please contact 0844 800 8055 or email
sales@epeinternational.com
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