ALL I WANT FOR CHRISTMAS Home Appliances
Whisking around the Christmas tree!
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For the electrical retailer, nothing says “Merry Christmas” like the sound of a ringing till as shoppers seek out the latest kitchen gadgets, large and small, to give as a gift or a treat for themselves at home! ERT looks at what Santa might be delivering this festive season…
W
e are very quickly hurtling towards THAT time of year again; for retailers, the festive season is absolutely crucial – they don’t call it ‘the golden
quarter’ for nothing! Thankfully, the SDA sector is always evolving and it doesn’t slow down at Christmas, so whether it’s a coffee connoisseur or a budding chef that your customers are buying for, there’s likely to be a nifty kitchen gadget to suit.. Coffee-related products are expected to be particularly strong performers during the peak season. As gifting becomes a priority, premium coffee machines, grinders and accessories make for popular gifts due to their combination of luxury, utility and day-to-day relevance for most people. Smeg’s range of stylish coffee machines, which blend aesthetics with functionality, are
likely to attract consumers looking for both self- indulgence and gifting options!
“Christmas is typically a very busy time for us at Smeg UK,” says “Demand for kitchen appliances tends to spike due to increased consumer demand and various promotional campaigns and their fulfilment. “It is great that we are not just able to emphasise the beauty of Smeg products but also the longevity and quality of them too, helping to explain and justify the premium pricing. We have promotions running on some of our products in the lead up to Christmas which will assist in the gifting period.” Other products like De’Longhi’s Eletta
Explore Bean to Cup Automatic Coffee Machine (DL5086) – available exclusively in the UK through Bluestem Group – are also great gifts for busy individuals. This model comes with a
dedicated app that makes brewing a morning cup of coffee simple and easy. This appliance is fully automatic, meaning users can create a perfect coffee with steamed or foamed milk every time without professional barista training. Plus, it’s quick to clean and maintain with just the touch of a button! Or there’s the Equip Filter Coffee Machine
from Morphy Richards, with its Aroma Blender ensuring consistently rich flavour and a Reusable Permanent Filter, plus a ‘Keep Hot’ function will ensure coffee stays hot for up to 30 minutes after brewing. It is compact and easy to use – so the ideal gift to pop under the Christmas tree! “The last quarter is always a busy one in SDA so I’m expecting another busy period this year,” Marcus Lux, Head of Gastroback UK, Export & Business Development, tells ERT. “When budgets are tight consumers look for good quality and
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