NEWS
Haier Europe appoints new UK & Ireland MD
Electrolux names former
Electrolux names former Haier Europe CEO as its new President
Haier Europe CEO as its new President
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Electrolux Group has announced that Yannick Fierling will be appointed as President and CEO of the Group, effective 1 January 2025. Mr Fierling was most recently CEO of Haier Europe between 2015 to 2024; he left the company in April this year. He will succeed Jonas Samuelson, who said earlier this year that he would depart Electrolux Group. “Yannick is a very experienced leader with a solid background in the appliance
industry,” Electrolux Board of Directors’ Chairman, Torbjörn Lööf said. “In his latest assignment, he successfully led Haier’s development in Europe.
Yannick’s visionary leadership in developing business, people and forward-thinking technology, together with a strong emphasis on entrepreneurship and a sense of urgency approach, will be valuable on our journey towards making Electrolux Group an even stronger global player in the appliance industry. “The board wants to reinforce and accelerate the strengths of Electrolux Group by bringing in new perspectives. We are convinced that Yannick has the right background, insights and experience, as well as the drive and determination to take the company forward.” Mr Fierling starts at Electrolux Group on 1 October 2024, based in Stockholm,
before formally taking on his new role after a three-month handover period. Commenting on his appointment, Mr Fierling said: “I am grateful for the a more energising and inspiring role. “I am looking forward to engaging with the Electrolux Group team and in developing and positioning the Group in the years to come.”
Haier Europe has announced the appointment of Diego Perrone as the new Managing Director of the UK and Ireland business. In his new role, Mr Perrone will be responsible for expanding Haier Europe’s growth. He joined the company in 2022 as Head of Cooling with accountability for product leadership and the company’s business in the refrigeration segment. Mr Perrone has extensive international experience in strategy and marketing
across multiple businesses, including industrial goods, Telco & Media, combined with a deep knowledge of the white goods industry. Effective 1 October 2024, he replaces Neil Tunstall, who was recently appointed as the overall CEO of Haier Europe following Yannick Fierling’s departure. Mr Perrone commented: “I am delighted to be joining Haier UK and Ireland, and I am excited about the opportunity to bring our vision to life as the first consumer for smart home solutions. I am also eager to continue the outstanding work of the team in driving and ensuring the long-term success of Haier Europe.” To guarantee business continuity and focus on executing Haier Europe’s ambitious business agenda in the Cooling segment, he will keep his role as Head of Cooling until a successor is
Haier UK & Ireland’s new Managing Director Diego Perrone.
Haier Europe. The company said Mr Perrone will be an integral part of the Haier Europe Commercial Leadership Team.
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