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NEWS


Consumers were asked to dig out their antique toasters and old irons to be in with a chance of winning a range of new Morphy Richards products. The brand also teamed up with CBeebies


Morphy Richards is embracing the past and the future of appliances with celebrations for its 85th anniversary. The brand kicked things off with a hunt for the oldest working Morphy Richards appliance in the UK.


presenter, Grace Webb, from Grace’s Amazing Machines, to launch a summer holiday competition for children to design an appliance fit for the future. Andreas Fredrikson, Category Director Home at


Morphy Richards, said: “During our 85-year history we’ve created thousands of ground-breaking products which have stood the test of time and we


Back in 1921, Frank Hughes, a WW1 veteran, 6


founded the Hughes Electrical company in Lowestoft to sell and repair radios. Today’s Chairman, Robert Hughes (pictured),


who is Frank’s grandson, said: “It is interesting to see on Frank’s first business card the address was given as ‘Service House’. This shows how important service was to us from the very beginning and is something that has remained constant for those 100 years. “In the 1950s we had expanded beyond our


Lowestoft base and into the growing TV market such that by the 1990s we were one of 22 specialist electrical retail chains in the UK. “Now we are one of just three – such is the change


the industry has seen, fuelled by supermarkets, the internet and rising shop rents and rates.” The Hughes Electrical business has 32 retail


Hughes hits the road to celebrate 100 years


Hughes Electrical is celebrating its 100th anniversary. To mark this milestone the independent retailer is touring the country visiting its shop locations with a 1950s Bedford van, complete with TVs, washing machine, cooker and a radio of the period. While it’s on the road, the public are being


encouraged to visit and take a look, and they’ll also have the chance to enter a free competition to win one of 100 prizes – such as televisions, game consoles, computer tablets and more.


shops across seven counties; the hughes.co.uk website; Hughes Rental with over 100,000 customers; and the B2B operation, Hughes Trade. Added Mr Hughes: “While the business is


unrecognisable from the one my grandfather founded, two things have remained constant; our focus on customer service and family ownership.”


celebrates its 110 year anniversary


Hotpoint is celebrating its 110 year anniversary with its Hotpoint Through the Ages campaign. The domestic appliance manufacturer was founded


in 1911 and the company’s name originated from the main product in the brand’s offering at the time, the electric iron, which was designed to stay ‘hot at the point’. During the 1920’s and 30’s, Hotpoint went on to develop its first washing machines and refrigerators, while also manufacturing kettles, portable clothes dryers and vacuum cleaners. The company experienced significant growth during


the 1970’s and 80’s. Hotpoint expanded its portfolio during this period to include dishwashers, cookers and built-in appliances, and the brand also increased its colour palette offering across its range towards the end of the 80’s, marking an end to just manufacturing traditional ‘white’ appliances. The company today is one of the most recognised


white goods brands in the UK, with several awards and accreditations to its name. To commemorate 110 years of appliance manufacturing,


Hotpoint is taking to social media to launch its Hotpoint Through the Ages campaign. Consumers will be asked to share images and stories of themselves or their family members with their ‘old but well-loved’ Hotpoint appliances, using the dedicated #Hotpoint110Years hashtag. The company will also be showcasing the history of


the brand through the ages, with flashbacks to its retro Hotpoint adverts on social media. Additionally, Hotpoint will be releasing a limited-edition version of its logo to mark the occasion.


September 2021 ertonline.co.uk


Morphy Richards celebrates 85th anniversary


want to celebrate that, whilst also looking to the future. We asked people to rummage around their kitchens and cupboards – or ask their grandparents and relatives to – to help us track down the oldest working Morphy Richards appliance. “Morphy Richards started as a small independent business back in 1936 and has grown to become a household name – we’re keen to highlight this journey so that Morphy Richards continues to be the brand that consumers request through our trusted network of retailers.”


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