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ANALYSIS: CONNECTED AUDIO Home Entertainment


Top to bottom: Sony WF- 1000XM4; LG TONE Free FN7; JBL Reflect Flow Pro.


28


Pictured, LG's TONE Free UFP8 earphones. Below, the Denon Home line-up including Sound Bar 550.


And for those sharing their music with others,


Sony’s recent X-Series wireless speaker range caters for users’ portable music listening needs; products include the SRS-XP500, SRS-XP700 and the SRS-XG500. Ms Gaby points out: “In stores, product demos


are hugely important; they are interactive and engaging and help customers feel confident in their purchasing decision. For products such as our X-Series speakers, we have created integrated display units which allow customers to select and play a variety of songs so they can hear first-hand just how powerful the speakers are. Whilst seeing is believing, hearing is too – which is why we’re so glad customers can get back in to stores again.” Over at Denon there’s the recently-launched


Denon Home Sound Bar 550, a very important launch, the brand said, to flesh out the existing Home line-up of products, with a nod towards a possible wireless subwoofer coming in the near future.


One of the more exciting aspects is the ability


to retroactively improve the user experience leveraging software, and the company confirms it will continue to improve the Denon Home line- up with periodic firmware updates. “It goes without saying, the demand for great-


sounding and affordable audio equipment continues to be a major focus,” comments Trip Randall, President of Denon Audio. “Years ago it was once unorthodox to mix an


FM radio with a stereo amplifier. The audio world was in an uproar when brands like Denon and Marantz started integrating products; they said, “they’ll be too noisy!” The reality is, it completely changed the dynamic of how people viewed integrated components, and fundamentally shifted the audio industry forever. “There are many more technologies to consider


nowadays, including disparate control systems like Amazon’s Alexa, Apple’s Siri and beyond, and also


music streaming technologies as well, such as Spotify and others. We also have software at our fingertips to help improve products over time, which is a paradigm shift for the industry. “Today we have the bandwidth to stream high


resolution music, and the vast majority is now accessed via streaming services. So things we are focusing on as a company are how can we maximise fidelity and at the same time make music very easy to access and distribute throughout the home?”


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