retailers are having to rethink traditional face-to-face training methods, and leverage the power of the virtual world along with the shopfloor environment, to create a much more blended approach.

C The retail industry is changing rapidly and for most indies, sometimes team training

The hybrid world of training today and development can take a back seat. So in this article, ERT continues the

conversation about how investment in these areas can help you not only improve your day-to-day activities, but also future-proof your business.

ompanies are increasingly being asked to be adaptable and flexible in a “hybrid” world. Amplified by the COVID crisis,

Training has been a continually changing area

during the pandemic. For both retailers and training providers the need to be flexible and resourceful was key. Rosie Clarke, Product Training Manager for

Miele GB, Ireland and South Africa (left), says that once everyone had found their way through the initial crisis, she says there were distinctly different demands depending on the circumstances of the company and the individual. “Those on furlough fell largely into two camps:

those keen to learn as much as possible during their down time, and happy to do more in-depth sessions; they also seemed to relish the chance to do live sessions where they could interact with the trainer and other delegates. “While those who were home-schooling or had

other things going on, were only able to manage bite-size sessions that were accessible at their convenience. For those still working or even working more hours, the need was for short,

concise bits of information that could be dipped in and out of between work tasks. “We also found that the way companies wanted

their staff to access information changed quite a lot in some cases. Some companies re-purposed their staff portals to allow them to host training collateral from suppliers, and others made good use of suppliers’ own e-learning portals. Some companies encouraged live online training for their staff.

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