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September 2021 ertonline.co.uk


Have you seen the Oscar-worthy De’ Longhi advert with Brad Pitt?


The De’ Longhi Group has launched a global communication campaign starring two-time Oscar winner, Brad Pitt, who is the new Brand Ambassador of the De’ Longhi brand in espresso coffee machines for the households. The CEO of the Group, Massimo Garavaglia, said the company has experienced “extraordinary growth”


in recent years. “The segment of espresso coffee machines for the households has taken on a central role in this expansion, accounting for more than half of our turnover today. “We believe that Brad Pitt is the perfect


ambassador to tell the world about the spirit of the De’ Longhi brand: bold and international but at the same time sophisticated and elegant, sensitive to issues of sustainability and a lover of art and design. “The investment planned for this campaign is an integral part of the acceleration strategy on marketing


and communication activities implemented in recent years and which foresees a further increase in 2021 compared to last year.” The campaign launch video with the Hollywood


movie star bears the signature of Oscar-winning director, Damien Chazelle (‘La La Land’), who used photography by Linus Sandgren and music by Justin Hurwitz (both Oscar winners also for ‘La La Land’). The film tells a typical day in Brad’s life that ends


with the return home to enjoy his “perfect moment” drinking his coffee.


Kelly Hoppen becomes InSinkErator brand ambassador


Interior designer Kelly Hoppen CBE has taken on the role of brand ambassador for InSinkErator, endorsing the portfolio of specialist kitchen taps and food waste disposers. The company has a strong reputation developed over 80 years and was


acquired by engineering company Emerson in the late 1960s. Ms Hoppen is best known for her beige colour palette and love of neutral colours and has worked on residential and commercial projects in several countries. She counts the Beckhams amongst her celebrity client list. Ashley Munden, Managing Director of InSinkErator EMEA, said the


partnership was a key part of the brand’s growth strategy for the next few years. Mr Munden said: “Kelly Hoppen is a sought after interior design expert with


strong connections in the industry. The endorsement will raise the profile of our kitchen sink solutions, especially with the increasing consumer need for sustainability and reducing food waste in the home. “Our range of specialist kitchen taps and food waste disposers align with


Kelly’s ethos of streamlining the kitchen, and with the convenient and hygienic benefits offered to consumers, the products offer more than just a style statement.”


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Ms Hoppen added: “A hot water tap was a no-brainer for me. It’s perfect for


anyone with a busy kitchen and lifestyle. The food waste disposer is very convenient and makes sorting food waste much easier. They both save me so much time, they instantly became my favourite appliances in the kitchen.”


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