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ANALYSIS: ECO APPLIANCES Home Appliances


Over at Hotpoint, there is another set of eco-friendly white goods on offer, such as the ActiveCare heat pump tumble dryer. Youreko (an energy savings tool) has given this appliance a gold rating for energy savings and praised it for being highly efficient with ultra-low running costs. “Using laundry appliances with a greater


capacity less frequently has a positive effect on the environment,” explains Hotpoint’s Brand Manager, Kimberley Garner, “as fewer and larger wash loads save water, electricity and detergent. UK consumers are fairly good at this with 69 per cent doing the laundry when the basket is full.” A new premium range of washing


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machines is coming to the market, Ms Garner tells ERT. The new 9kg ‘A’ rated GentlePower washing machine is said to save consumers up to 65 per cent energy, 59 per cent water and 30 per cent detergent. Impressive! GentlePower technology is a clean


water-recirculation system that evenly sprays water and detergent from the top of the drum onto the load of laundry.


Compared to releasing water and detergent inside the drum before being heated, this ensures the minimum amount of energy and water is used. Continues Ms Garner: “A study recently


found that 68 per cent of UK consumers think about the impact that the chore of doing the laundry can have on the environment. We always recommend that consumers make the most of clever appliance technology to maximise efficiency and think about the small changes to live more sustainably.” In refrigeration, Hotpoint is increasing


awareness of the global issue of food waste. Ms Garner adds: “Our refrigeration appliances include our Food Care System – a combination of technologies that ensure ideal food preservation.” Active Oxygen technology removes


odours from the fridge to keep bacteria at bay, MultiCool Flow ensures a constant and uniform airflow in the refrigerator, plus Ultra Fresh Zone+ sealed drawer preserves the freshness of fruit and vegetables for up to 15 days.


David Palmer, Product Specialist


Home Appliances at LG Electronics, comments that with the launch of the new EU Energy Relabelling system, a new standard of eco efficiency for UK home appliances hit


the market.


“Manufacturers will now need to work harder and place sustainability higher up their agenda if they’re to create products that are awarded in the ‘A’ and ‘B’ categories,” he says. “It is this commitment that has led to LG


products being amongst the only products in Europe to receive ‘A’ ratings in the new system, in line with our aggressive Zero Carbon 2030 initiative, committing to achieving net-zero carbon emissions from our global operations within nine years.” Mr Palmer goes on: “We feel it’s our


Elsewhere in the refrigeration market, in August this year LG launched its latest InstaView Door-in-Door fridges; these help reduce cold air loss by providing a convenient space for keeping frequently-used items handy, thereby improving energy efficiency of the appliance. In addition, the LINEARCooling and DoorCooling+ technology


excels in keeping food fresher for longer by minimising temperature fluctuations and distributing airflow strategically.


responsibility to produce appliances that are easy on the environment and protect the future of the planet.” Elsewhere, the LG Turbowash360 9kg


washing machine (above right) has secured ‘A’ ratings for energy, spin, and noise efficiency. To finish off, the Steam+ technology helps to eliminate 99.9 per cent of allergens and looks after fabrics so consumers’ clothes last longer.


September 2021 ertonline.co.uk


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