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MITCHELL & BROWN THE ERT INTERVIEW


18


Best of British


Mitchell & Brown is a unique brand in the TV market, working exclusively with UK independents and building on their patriotic values up and down the land. “The indies have got the knowledge and the passion – just like us,” say M&B’s Dan Brown and Rob Greenlees. “They have been the backbone of the country’s high streets for so long.”


F


ive years ago, a new British TV brand hit the market aiming exclusively at independent electrical retailers, positioning itself as a mid-range and mid-price alternative providing top


quality product ranges and extremely competitive levels of service, with a focus on being a friendly, local brand that dealers can trust. Mitchell & Brown has today become a serious


player in the TV market. The Bolton-based company has built up a solid reputation, backed up by Vestel, one of Europe’s largest


manufacturers, with TV features including smart functionality, 4K Ultra HD screens and built-in Freeview Play. And there are DVD-combi sets as well… a rarity in this sector these days, but certainly a popular line for M&B. With its aim to become the TV brand of choice


for the UK independent channel, Mitchell & Brown has a unique business model working directly with its dealers offering impressive margins and full support with POS, bespoke display walls and year- round promotions. Plus, there is a dedicated UK call centre which the company prides itself on to


ensure retailers and end consumers are fully supported with any set-up or operational issues. Mitchell & Brown is part of the TVD Group


(originally named TV and Video Direct), set up by Jim Brown and his sons Mat and Dan, which is celebrating its 25th anniversary this year. Mat and Dan now run the company and they are working hard to open new retail accounts and drive consumers into those retailers’ stores! Most recently, these efforts were backed up with massive trade and consumer summer promotions.


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