Who’s Who? - The Retailer’s Distributor Of Choice WHO’S WHO? Domestic Appliance Distributors
Henry John House, Northway Lane, Ashchurch, Tewkesbury, Gloucestershire, GL20 8JH
08448 546 715
websales@dad-online.co.uk dad-online.co.uk
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Regional Housebuilders, PBSA, BTR and BTL channels, Social Housing specialists, Councils and Charities.
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AD has been the market leading distributor of domestic appliances for many years. The award winning company is the Distributor of Choice for many Retailers, which the business attributes to its exclusive own brand product ranges, breadth of stock holding from leading global Manufacturers, competitive price points, and first class customer service and delivery.
In the last year, DAD has gone through huge changes, refocussing the business on different brands to supply Retailers with a wider range of products at entry level, and entry plus level price points. Managing Director, Alison Taylor, says “DAD has always been a one stop shop for Retailers because of the vast number of products stocked. Given the changes in consumer spending, we’ve shifted our mix of brands and invested in new supplier relationships and sourcing, to enable us to stock high quality, solid specification products at affordable prices, in additional to our historic range of products.
Our own brand Iceking continues to be market leading in refrigeration, with new products launching this summer as the brand celebrates its 30 year anniversary. We’ve also successfully launched our new brand Solt, and re-launched White Knight, both of which have been incredibly popular with our Retail customers”. DAD’s fast, nationwide delivery service means Customers can get quick access to stock, with the size of orders ranging from one item to hundreds. In a market where Retailers don’t want to hold high volumes of stock, the next day delivery service has been a huge benefit to Customers.
The Company has a longstanding and loyal team who care deeply about the business and its Customers. The business couldn’t service the Customers to the high standard that it does, without the hard work from all departments; from Sales to Credit Control, Marketing to Transport, Warehouse and everyone in between. As well as being the go-to distributor for Retailers, DAD also service the National and
The importance of sustainability to DAD is clearly evidenced, with them offering in house packaging recycling facilities to Customers, using renewable energy to power the site, electric vehicles, and the recent implementation of an IT solution to plan vehicle journeys as efficiently as possible to reduce mileage and carbon emissions. This green approach and focus on a circular economy is something the business prides itself on, ensuring that all supply chain partners follow the same approach and share the same values.
The backbone to the success of the business over the years has been working closely with Retailers to understand their needs, deliver to their price and stock holding budgets, and support them to range the most appropriate products for their customer base. DAD is upbeat and excited to see what the future holds, with new brands and new products in their toolkit to support Retailers. It remains focused on what the Customers need; competitive pricing, a wide range of stock, brands and availability, and a first class service; all delivered by a friendly and knowledgeable team.
www.ertonline.co.uk
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