Advertorial HADEN
May 2025
ertonline.co.uk
36
Haden and PIFCO at Exclusively 2025: Thoughtful Products for the Heart of the Home
H
aden and PIFCO, two core brands of Sabichi, return to Exclusively 2025 with a focused offer shaped by insight, retail partnership and a commitment to practical design.
Visitors to stand EH214 will discover new launches and refreshed collections that reflect the evolving needs of modern homes.
For Haden, the kitchen has always been more than a place to cook. It is the heart of the home, where daily routines unfold and design choices carry meaning. Every product is created with this in mind, combining useful features, timeless design and thoughtful presentation. From small domestic appliances to cookware and selected white goods, Haden’s strength lies in creating coordinated ranges that feel connected and easy to live with.
This year, the brand will introduce its new Cedar Green colourway. Calm and modern, Cedar Green brings depth to Haden’s colour offer and fits comfortably across classic and contemporary spaces. It will be previewed alongside updates in air fryers and breakfast sets that continue to show strong appeal with retailers and consumers alike. Haden draws inspiration from the way people live and share their experiences. Feedback through social media, customer service and day-to-day retail conversations all play a part in shaping the range. This ongoing connection helps guide the design of products that feel familiar and genuinely useful. The continued success of Haden’s microwave, recognised for both its look and everyday performance, is a clear example of how this approach resonates in real homes. Retailers benefit from strong packaging, consistent colour stories and clear shelf presence. Haden appliances are designed to stand out while offering lasting value, helping drive interest in store and online. The team continues to support its offer with merchandising and content that makes it easy to tell the story behind each product. PIFCO also returns to the show with a practical and accessible offer across SDA, bathroom and personal care. The brand has steadily developed under Sabichi to serve customers who value simplicity, clarity and performance at an affordable price point. The Ripple collection will be introduced in Natural and Teal finishes, offering a clean and modern update to core lines. Alongside it, visitors will see refreshed heated airers, grooming tools
and bathroom items, each designed to support high-use spaces in the home. PIFCO is structured to work flexibly across channels. Retailers can choose from direct branded lines or private label options, depending on their format and customer base. This adaptability continues to make the brand a valuable partner in a more selective and price- aware market.
For Sabichi, Exclusively remains a key moment in the year. It is an opportunity to reconnect, listen and present what is coming next for both brands. With a clear sense of direction and a focus on real homes, Haden and PIFCO continue to bring considered products to the spaces that matter most.
In addition to exhibiting on stand EH214, Haden will also be featured in the Brand Showcase, organised by BHETA as part of the show. As returning sponsors of Exclusively, the team will again support the event through branded bags, the refreshment trolley and other touchpoints across the show experience. Buyers and visitors are welcome to visit stand EH214 throughout the show.
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