RANGEMASTER Advertorial


May 2025 ertonline.co.uk


at the base and the grill and slow cook cavities positioned above. On the hob, dual fuel versions feature cast iron supports and a high-powered 4kW burner with cast aluminium griddle, while induction variants include five zones with bridging functionality and a removable griddle. With consumers increasingly drawn to appliances that combine performance with personality, these new launches help retailers tap into key design trends while offering genuine British-made quality.


In addition to the new launches, Rangemaster 10


Cooking up success: Rangemaster redefines the range cooker experience


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RT talks to Lee Harris, Head of Sales UK at Rangemaster, about the brand’s presence at this year’s Euronics Show, its latest product launches, and how British manufacturing


continues to drive retailer appeal.


As one of the most iconic British appliance brands, Rangemaster is no stranger to making an impression, and this year’s Euronics Show was no exception. With an eye-catching stand packed with colour, character and craftsmanship, the manufacturer highlighted its latest launches while reinforcing its commitment to supporting retailers. At the heart of the display were the new Estel Deluxe and Edge Deluxe range cookers – both carefully designed, engineered and manufactured in Britain at Rangemaster’s Leamington Spa factory, which recently benefited from a multi-million-pound investment. These new models blend statement design with everyday practicality, making them a perfect fit for modern kitchens and showrooms.


Fresh thinking for today’s kitchens Estel Deluxe made a striking impact at the show, bringing a playful, retro feel to the range cooker market. Available in 90cm, 100cm and 110cm widths, and eight standout colours including Pale Pink, Misty Blue and Mint, it also offers a choice of Antique Brass or Chrome


trims. The blend of colour and design detailing gives retailers an accessible way to embrace the growing demand for characterful appliances. The Estel Deluxe includes Rangemaster’s new deluxe flexi-grill – a 29-litre grill cavity with a larger element, four height settings, removable telescopic arms, and a lay-flat door for easier access. Beneath, a multifunction oven offers eight functions, including the Duo, which combines fan and base heat – ideal for crisping pizzas and baking pastries. Dual fuel and induction hob options are available, each designed with day-to-day cooking in mind.


Clean lines and confident style In contrast, the Edge Deluxe range cooker offers an entirely different aesthetic appeal, reflecting the growing appetite for sleek, contemporary appliances. Taking cues from the built-in oven market, Edge Deluxe features distinctive edgeless black glass doors, brushed stainless steel controls and a streamlined profile. Available in 90cm, 100cm and 110cm widths, Edge Deluxe appeals to consumers seeking the seamless, built-in look, but with a range cooker’s renowned versatility and cooking capacities. Both Estel Deluxe and Edge Deluxe’s 110cm model is available in two layout configurations: either offset ovens, grill and a proving/storage drawer, or a symmetrical layout with both ovens


also offered an early look at the forthcoming Nexus and Elise range cooker families – updated versions of two of its most popular models, set to launch later in 2025. These previews form part of the broader rollout of Rangemaster’s ‘next-generation’ appliances, which began with Estel Deluxe and Edge Deluxe. The rollout brings enhanced manufacturing precision and consistency across the range, while maintaining the signature design details and build quality retailers expect.


Backed by showroom-ready support Rangemaster’s support for retailers doesn’t stop at the product. With dedicated account managers, tailored point-of-sale materials and an extensive library of digital assets, the brand is committed to helping independents succeed. “We’re more than a manufacturer,” says Lee Harris. “We’re a trusted partner for retailers. These new range cooker families show that we’re listening – delivering style, performance and that all-important British-made quality customers ask for.” Retailers interested in stocking the latest Estel Deluxe and Edge Deluxe models, or refreshing their Rangemaster displays, should contact their Account Manager or visit www.rangemaster.co.uk.


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