Advertorial SWAN
May 2025
ertonline.co.uk
recycling while keeping everything neatly contained in one sleek unit. All the touch and sensor bins also come complete with a bin liner retaining ring, which keeps the bin liner firmly in place, to prevent any mess.
Design Driven Innovation: Swan Unveils 2025 Collection at Exclusively - Stand EH400.
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KW’s leading brand Swan is set to make a standout appearance at Exclusively 2025 on Stand EH400, showcasing an exciting lineup of innovative products designed to
bring style, practicality, and performance into the heart of the home. From space-saving air fryers and sustainable recycling solutions to expert-led cleaning collaborations and refreshed kitchen collections, Swan’s latest launches are tailored to meet the needs of today’s consumers. Visitors can expect clever design, smart functionality, and standout aesthetics across every category.
Swan 11L Duo Layer Air Fryer Black with Black Stainless-steel Trim The Swan Duo Layer Air Fryer has both baskets stacked on top of each other, saving 30% more worktop space. Its large capacity of 11L comprises two 5.5 litre baskets, each big enough to cook a whole chicken and make enough portions for a family of 8. It comes with 10 pre- set meal selections, a Dual Cook function that cooks both baskets at the same temperature and time, while the Sync function gives the ability to cook two meals at different settings to finish at the same time. All can be controlled on the intuitive touch colour digital display, which is fully foldable to save even more space. This digital air fryer saves up to 67% on energy costs compared to oven cooking. Create your fried favourites with 99% less oil for a healthier meal you and your loved ones will enjoy.
Collections The Retro collection will see the launch of a new era for 2025. This refreshed range takes
inspiration from the best-selling Retro collection but adds a contemporary twist. The new SDA along with accompanying housewares, will be showcased at Exclusively.
Also on display will be new Solace collection which features an eye-catching design, complete with high-quality stainless steel and a premium gloss finish. The collection will be available in the summer in three premium colourways, black, white and cream, with copper, graphite and stainless steel launching later in the year.
The contemporary Serenity collection will be
presented in a fresh new colourway, Eucalyptus, alongside the Windsor collection, available in white, black, and grey with a textured gloss finish.
In addition, Swan will debut its new range of high-spec Barista Master Espresso Machines, showcasing the brand’s growing expertise in this fast-growing category. Designed for coffee lovers who want café-quality results at home, these machines combine premium performance with sleek, modern styling.
Waste and Recycling Solutions Swan has introduced a variety of touch, sensor, pedal, and caddy bins, offering a comprehensive selection across the category. As sustainability and responsible waste management become more important in everyday life, these bins offer a practical solution for eco-conscious households. From compact 3L caddies to larger 90L bins, the range of capacities and functions ensures there is an option to suit every need. The pedal bins are available in split- capacity designs, with two or three separate compartments—ideal for sorting waste and
Swan x Lynsey Collection Cleaning guru Lynsey has teamed up with Swan to launch an exciting new range of floorcare products. This builds upon the highly acclaimed launch in AW’24, expanding the success with an even broader collection. Lynsey, the UK’s leading homecare expert, has become renowned for her cleaning expertise, clever hacks, and ability to bring a touch of sparkle into the home. With over 750,000 followers on social media, Lynsey has a strong fan base with whom she regularly shares cleaning tips and general life updates. Collaborating with Swan has combined its expert product knowledge with Lynsey’s dedicated passion for product, resulting in a collection that boasts quality and practical solutions for cleaning around the home. The range will cover every household’s basic needs, from high powered floorcare products such as the 29.6V Cordless Stick Vacuum, Hardfloor Cleaner and Polisher and Cordless Window Vacuum, along with utility products such as spin mops and ironing boards to collapsible washing baskets and laundry bags. This collaboration combines Swan’s expert product knowledge with Lynsey’s dedicated fanbase, all whilst bringing a touch of sparkle to the home with the signature pink colour scheme.
Elevate
Also on display will be the latest utility range, Elevate. Inspired by the latest #cleantok and ASMR trends, the Elevate collection merges style and design with user-friendly, innovative features to make consumers’ lives easier. The range consists of a variety of mops, including spray mops and spin mops, brushes, and cleaning products such as microfibre dusters, squeegees and silicone toilet brushes. All products are styled in a white soft satin finish with grey accents to complement any home.
For more information, please contact
sales@rkwltd.com.
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