May 2025
ertonline.co.uk Tower’s Good Food GF17015 air fryer.
are increasingly drawn to compact ovens that offer better efficiency than full- size models. These units, which combine multiple cooking functions, are seen as smarter, long-term investments, especially for smaller households and busy families.
Looking ahead, Cello plans to expand its range with more innovations. “Air fryers and compact ovens have become permanent fixtures in modern kitchens,” Mr Rourke explains. “As the replacement market grows, consumers want next- generation models that meet improved expectations at a value price.” While details are under wraps for now, Cello
Cello’s compact ovens in bold colours have
proven to be a winning formula, with sales driven by both functionality and aesthetics. “Our current star performer is the 11-litre, 13- in-1 air fryer and compact oven in Sage Green (AF901A-GR),” says James Rourke, Head of Sales and Sourcing at Cello. “It can cook a full roast dinner in half the time and at a fraction of the cost of a traditional oven, making it a household favourite.”
While performance is key, design has become a major factor in consumer purchases. “Sage Green outsells Ash Black at a rate of 3 to 1,” Mr Rourke reveals. “This shows that consumers now prioritise design just as much as functionality and price. In a market saturated with similar-looking air fryers, people are gravitating toward appliances that add personality to their kitchens.” The Cello AF901A offers versatility with 13- in-1 capabilities, including air frying, roasting, grilling, baking, and dehydrating, all in one energy-efficient unit. “There’s a clear shift towards multi-functional products that save space, reduce energy bills, and look good on the counter,” says Mr Rourke. “Our compact ovens appeal to cost-conscious, design-savvy buyers who want practical upgrades without sacrificing style.”
Energy savings are another significant factor. As utility bills remain high, consumers
Cello’s 2-in-1 Double Airfryer and Home Oven.
promises something new is coming. “We blend progressive technology, thoughtful design, and accessible pricing,” he says. “Visit us at the Exclusively Show in June for a sneak peek of the latest in compact cooking.”
New arrivals
Instant Pot has launched two new smart multicookers, the Instant Pot Plus and Instant Pot Pro, offering app-controlled, hands-off cooking via the new Instant Connect App. These models are perfect for time-poor households, allowing users to start or stop cooking, access 3,000+ recipes, and even release steam remotely.
The Instant Pot Plus 5.7L features 9-in-1 functionality, including pressure cook, sauté, steam, yoghurt, sous vide, and sterilise — ideal for cleaning baby bottles and prepping meals for young children. It cooks meals up to 70 per cent faster and uses 80 per cent less energy than traditional hobs. The Instant Pot Pro adds a 10th function (bake), faster preheating, and Nutriboost™ technology, which enhances the flavour of soups and stews by gently pulsing ingredients during cooking. Both models feature WhisperQuiet steam release, dishwasher-safe components, and cool-touch handles. With a 5.7L capacity, they’re perfect for batch cooking or feeding families with ease. Slow cookers and air fryers continue to be top sellers for Tower, driven by consumer demand for energy-efficient, time-saving solutions. James Barton, SDA Category Director at RKW, which distributes Tower, says: “Customers love the one-pan convenience — it makes home cooking easier, cleaner, and more accessible.” The Good Food in partnership with Tower range combines performance with practicality. The GF16010 3.5L Digital Slow Cooker features a sear & stew function for added flexibility. The GF17015 10L Dual Side Oven & Basket Air Fryer offers 13 cooking functions, including air frying, roasting, and baking, with energy savings of up to 70 per cent. Retailers can benefit from in-store demonstrations and tailored point-of-sale support from Tower, which highlight key features and increase engagement. Eye- catching visuals and expert recipe ideas help customers understand the full benefits of each appliance.
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