https://www.linkedin.com/in/james-rourke-5861b135/ Cover Story
But this product isn’t just about convenience
– it’s about conscious consumption. With sustainability a driving factor in consumer choice, the Cello Soda Maker helps households eliminate single-use plastic bottles, while also reducing the carbon footprint associated with transporting packaged drinks. Even the product packaging is FSC-certified, supporting responsible forest management worldwide. Consumer behaviour continues to shift
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towards brands that prioritise transparency, sustainability, and social impact. Since launching in 1996, Cello has proudly maintained its UK- based television manufacturing operations and actively supports local communities, including long-standing partnerships with charities such as Feeding Families.
The sparkling water category presents a Sparkle Made Simple:
Introducing the Cello BA912 Soda Maker
N
ow approaching three decades in the industry, Cello continues to deliver stylish, coordinated kitchen essentials that combine thoughtful design with accessible pricing. The Cello BA912 Soda Maker is no exception. In stock and ready for the summer season, the Soda Maker is built around three core benefits: more taste, less waste, low cost. Designed for simplicity and convenience, it comes ready to use out of the box with a full CO canister included – offering instant fizz without the need for electricity or batteries. Visually, the BA912 has strong shelf appeal.
Available in three contemporary colours – Sage Green, Pebble White, and Ash Black – each
model is finished with a muted metal accent for a premium look that suits modern kitchens. From tap to sparkle in as little as one second, users can create up to 60 litres of carbonated drinks per canister, adjusting the fizz to their taste with simple one-touch operation, for a burst of bubbles or a gentler sparkle. A removable stainless steel drip tray adds practical elegance, and additional BPA-free drinks bottles are available nationwide for family use or flavour variety. The BA912 is compatible with all standard
threaded CO gas canisters, making refills convenient and accessible. And thanks to its portable, cable-free design, the Soda Maker is equally at home on the kitchen counter or outdoors during summer gatherings.
growing retail opportunity. The UK bottled water market is valued at over £2.4 billion, with sparkling water accounting for around 15% of that value. As consumers seek healthier, low- sugar alternatives to soft drinks, the demand for at-home carbonation solutions is rising year-on- year. With the Cello Soda Maker, retailers can offer a solution that meets this demand while reinforcing positive environmental messaging. The Cello BA912 is the result of clever engineering and stripped-back simplicity – delivering fizz without fuss. For consumers, it offers flavour, flexibility and eco-conscious value. For retailers, it presents a chance to add a high-demand product to shelves this summer. Cello is exhibiting on stand EH452 at the Exclusively Show in Islington this June; come and see the brand-new colours being launched exclusively at the show. Alternatively, call 0333 433 0312 or email jamesrourke@
celloelectronics.com to talk about any of the products in the collection.
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