May 2025 ertonline.co.uk


The appliance also includes a high-powered wok burner designed for fast, intense cooking, ideal for stir-frying or searing. Induction cooking options bring speed and energy efficiency, paired with user-friendly controls and programmable timers. With A-rated ovens and flexible fuel types, the Richmond Deluxe range ensures that performance never takes a back seat to design. Recent product developments reflect the


growing demand for compact options that retain the charm and capability of larger models. Glen Dimplex has responded by releasing 60cm “mini” range cookers, which maintain the collection’s heritage appeal while offering greater versatility for smaller spaces. Mr Johnstone notes that the introduction of new “colour boutique” finishes further enhances the series’ visual appeal, providing consumers with even more design flexibility. Whether opting for a bold red or a subtle cream, customers can integrate a functional centrepiece into their kitchens that aligns with the broader retro revival trend. Rangemaster, too, has embraced the movement with its launch of the Estel Deluxe range cookers. These appliances are defined by their nostalgic detailing—chamfered doors, robust dial controls, and a colour palette that includes eight standout finishes such as Misty Blue, Mint, Pale Pink, and Bordeaux. Emma Cowley, Marketing Manager at Rangemaster, highlights the dual appeal: “Retro-influenced appliances that combine nostalgic styling with modern performance continue to resonate with consumers. The Estel Deluxe pairs


unmistakably nostalgic cues with cooking functions that today’s households expect.” The Estel Deluxe models are available in three widths—90cm, 100cm, and 110cm—catering to various kitchen sizes and layouts. They come in both induction and dual-fuel options, ensuring adaptability to different cooking preferences. The ovens feature fan-assisted cooking, wide cavities suitable for family meals, and precise timers that support efficient meal preparation. For consumers looking to introduce colour and flair without sacrificing capability, this range strikes a perfect balance. Ms Cowley stresses that colour plays a pivotal role in this trend, offering a way for consumers to personalise their kitchens without compromising on utility. “Colour should lead the story,” she says. “Retro styling draws customers in, but the combination of colour choice and cooking functions converts interest into a sale.”


Powered for the present Effective merchandising and storytelling play a critical role in helping consumers connect emotionally with these appliances. In-store, limited space often prevents dealers from displaying large product ranges. Recognising this, Bertazzoni has collaborated with its retail partners and central Italian teams to produce marketing assets and point-of-sale tools that convey the essence of each product line. Mr Whyte believes that even a modest showroom display, featuring one model from each of the brand’s four collections, allows customers to


grasp the craftsmanship and experience the tactile quality of the appliances firsthand. Mr Johnstone emphasises the importance of display aesthetics, recommending lifestyle scenes that incorporate cabinetry, lighting, and kitchen props to help customers visualise the appliance in their home setting. Online,


25 Bertazzoni’s retro design cooker.


high-quality photography and rich storytelling are vital, especially when highlighting both the emotional and technical aspects of these products. Reviews, how-to videos, and colour inspiration guides can help build consumer confidence and reinforce the narrative that these appliances are more than just functional— they’re aspirational.


Ms Cowley adds that digital channels should replicate the showroom experience by showcasing colour variety and product features through well-curated lifestyle photography and short-form video content. She notes that this allows customers to explore their options from home and imagine how a retro appliance could transform their space, both in style and in performance. Ultimately, the retro revival in home appliances


is a reflection of broader consumer desires. People are looking for products that do more than perform—they want them to express personality, offer comfort, and stand the test of time. Whether it’s the elegant engineering of Bertazzoni’s Heritage Series, the versatile cooking power of the Stoves Richmond Deluxe, or the characterful charm of the Estel Deluxe from Rangemaster, today’s retro appliances are more than design statements. They are hardworking, high-performing, and deeply aligned with how people want to live and cook today. The future of the kitchen, it seems, may be


inspired by the past—but powered by the very best of the present.


Bertazzoni’s retro design cooker


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