Advertorial TOWER
Performance Meets Style: Tower’s Must-See Line-Up at Exclusively on Stand EH404
ower is set to impress at Exclusively 2025 with a standout showcase of innovative SDA, houseware, floorcare, and more on Stand EH404 . From the exciting launch of the Slushie Fusion to space-saving air fryers and award-winning collaborations, Tower continues to lead with products that combine performance and design to deliver exceptional value for money.
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Slushie Fusion Tower’s latest addition to the SDA market, the Slushie Fusion 2.6L Frozen Drinks Station, will make its debut at Exclusively 2025. The Slushie Fusion transforms liquids into frozen drinks at the touch of a button—no ice or blades required— eliminating the diluted taste often associated with using traditional blenders. Powered by Chill-Core Technology, it swirls liquids around an icy cold chamber, locking in the ideal slushy texture and temperature. Smooth drinkable slush can be ready in as little as 35 minutes and makes enough for up to 7 servings. The digital one-touch control panel features five pre-set programs for perfect slushies, cocktails, frappes, milkshakes and frozen juice, all at the touch of a button. It can also keep drinks frozen for up to 12 hours and features easy to clean dish washer safe parts, perfect for busy households.
Dual Layer Air Fryer
Another innovation that will be highlighted at Exclusively is the new 11L Dual Layer Air Fryers. Known as The Home of the Air Fryer, Tower has created new models that provides a space- saving solution, perfect for those that have less kitchen space and want to maximise it. Featuring two vertically stacked baskets, this design saves 35% of countertop space without sacrificing that all-important cooking capacity. The Tower Vortx technology allows for rapid air circulation, cooking the food 30% faster with 99% less oil! With the ability to cook up to four different food types at the same time, the slimline dual-stack design can fit comfortably under kitchen cabinets or away in cupboards. On top of all this, the air fryer includes 7 preset cooking
options, along with Match Cook and Smart Finish functions for convenient, precise cooking.
Floorcare Tower continues to deliver innovative floorcare solutions designed to simplify cleaning and meet evolving consumer needs. The new AquavacPro Wet and Dry Hard Floor Cleaner features voice mode technology and an intuitive LED display, allowing effortless use across all floor types. The VL220 Cyclone Dust Master Vacuum Station offers a hygienic, bagless auto-empty system— ideal for allergy sufferers—reducing dust exposure and ongoing product maintenance. For added versatility, the AquajetPro Spot Cleaner includes interchangeable heads and a window cleaning attachment with a 1.2m pole, making it easy to reach high areas. These products showcase Tower’s commitment to convenience, efficiency, and seamless integration into modern home routines.
Good Food in partnership with Tower As the UK’s largest food media brand with up to 100 million website views each month, the Good Food in partnership with Tower collection has been making a significant impact in the market since its launch at the end of 2024. The collaboration consists of a range of well- developed SDA such as air fryers and slow cookers, alongside complementary housewares including food prep, storage, cookware, tools and gadgets. The comprehensive range will be on display at Exclusively, and it is sure to make its mark.
All Good Food in partnership with Tower
products have been awarded with the ‘Tried, Trusted and Tested’ guarantee. This means that all the products have undergone vigorous rounds of testing by Good Food’s food experts to meet the highest standards and ensure satisfaction after every use.
Recycling Bins Tower will showcase its new range of recycling waste bins, supporting the move toward more sustainable living as households respond to new regulations and net zero targets. The collection
May 2025
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includes models ranging from 40L to 60L, with multiple compartment configurations to simplify waste separation—ideal for busy households. Each bin is constructed from fingerprint-
l d d l i f 40L t 60L ith
proof carbon steel, offering enhanced strength and durability over standard steel. Available in classic Stainless Steel and powder-coated finishes in Cream, Black, and Forest Green, they combine style with long-lasting practicality for modern waste management.
As a market leader in sensor bin technology,
Tower continues to reinforce its reputation as a best-selling brand, blending innovation, durability, and design across its household waste and recycling range.
Plus… Plus, don’t miss a wide range of exciting new launches across Tower’s growing utility and laundry category, including the powerful Pure Steam Infinity Xpress 8 Bar Steam Generator and Oversized Ironing Boards—designed to breeze through ironing piles in no time. Tower will also showcase its coordinated kitchen collections, featuring Cavaletto, Mirage, and Sonar, alongside new air fryer innovations and complementary accessories, all designed to elevate everyday tasks with innovative and stylish solutions.
For more information, please contact
sales@rkwltd.com.
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