GEEPAS UK Advertorial
Beyond the Kettle Why Back to
24 F
or years, the traditional university shopping list has looked fairly predictable: a kettle, toaster, a few plates and whatever else can be squeezed into the car on moving day. But the way students cook, spend and live has changed, and, with it, the opportunity for SDA retailers. Back to Uni should no longer be viewed as a short seasonal spike for a handful of entry-level appliances. For many young people, starting university is their first experience of living independently and effectively, their first ‘home set-up”. That creates demand across cooking, food preparation, breakfast, laundry and other everyday home categories. Often within a very concentrated buying period.
The student kitchen has changed too. Air fryers have quickly become an everyday appliance, particularly suited to students looking for quick meals without having to use a full oven. Grills and toastie makers offer another option for easy, low-cost cooking, while blenders appeal to everything from smoothies to protein shakes. Coffee is an another interesting opportunity.
With a coffee on the high street now easily costing £4 or £5, making drinks at home becomes increasingly attractive for students keeping an eye on everyday sending. Coffee machines therefore have a much stronger place in the student kitchen than they perhaps did a decade ago.
Uni Is a Bigger Opportunity for SDA Retailers.
And this is where value becomes important.
For a student audience, value does not
necessarily have to mean simply selling the cheapest possible appliance. Products that are affordable upfront but can also help reduce everyday spending, whether that is cooking rather than ordering a takeaway or making coffee before heading to lectures, have a compelling story to tell. There is also a much wider market beyond the kitchen. Moving away to university means suddenly becoming responsible for all the less exciting parts of independent living too. Irons, clothes airers and other practical home essentials might not make the top of a student’s wish list, but somebody still needs to buy them, and very often, that somebody is a parent. That is an important audience for retailers to consider. Back to Uni purchasing is unusual because there are often two consumers involved: the student who will use the products and the parent or family member helping to pay for them. Convenience, affordability and confidence in what they actually need can therefore be just as important as price. At Geepas, we have been looking at Back to Uni as a complete home set-up opportunity rather than focusing on individual product categories. This year, that thinking has also shaped our direct-to-consumer campaign. Our University
Essentials Bundle brings together eight practical student essentials for £149.99, including an air fryer, blender toastie grill, kettle and toaster set, iron, clothes airier and 16-piece dinnerware set. The bundle has a saving of around £70 against the combined individual RRPs.
The bundle is being supported by dedicated Back to Uni activity across social media, creator content and digital marketing, helping us speak directly to both students and parents throughout the key purchasing period. For retail partners, the opportunity goes much further than the bundle. Geepas offers a broad range across cooking, breakfast, food preparation, laundry and everyday home essentials, giving retailers the flexibility to build a Back to Uni offering around their own customers, price points and product mix. With UK-held stock, competitive pricing and a wide choice across key student categories, Geepas is well positioned to help retailers make more of this important seasonal sales period. Back to Uni is bigger than the kettle.
For retailers ready to make more of the opportunity, Geepas has the range to support it.
Retailers interested in learning more about the Geepas range are encouraged to contact Vinny Ibrams, National Sales Manager at Geepas UK, to discuss Back to Uni opportunities and the wider Geepas SDA portfolio. Product demonstrations and showroom appointments can also be arranged at the company’s Wolverhampton headquarters, giving retailers the opportunity to explore the range first-hand and discuss the right product and opportunities for their customers.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
