Cover Story MIELE
For retailers, it is also a powerful conversation. Customers increasingly recognise that buying well can be just as important as buying efficiently.
Beyond 12 the Energy Label
Helping retailers demonstrate the value of quality, longevity and intelligent innovation
That philosophy has guided us for more than 125 years and continues to shape every dishwasher we develop today.
Longevity is the foundation of sustainability
a retailer. That presents an opportunity. While energy efficiency may start the conversation, it rarely tells the whole story. Helping customers understand the long-term value of investing in a premium appliance remains one of the greatest strengths of the independent electrical retailer.
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At Miele, we’ve always believed that true sustainability is about much more than reducing energy consumption. It’s about designing products that continue to perform beautifully for years to come, giving customers confidence that they’re making an investment that will stand the test of time.
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miele.co.uk/20years
oday’s customers are arriving in-store better informed than ever before. Many have already compared energy labels, read online reviews and narrowed down their shortlist before speaking to
For us, sustainability starts with durability. During development, Miele dishwashers and key components are tested through 5,600 wash cycles, equivalent to 20 years of average domestic use.* This rigorous testing programme reflects our commitment to engineering appliances that continue to deliver exceptional cleaning performance year after year. We believe that designing products to last longer is one of the most meaningful ways we can help reduce environmental impact. An appliance that continues performing reliably for many years gives customers outstanding long- term value while supporting a more responsible approach to consumption. This commitment is reflected in our guiding principle, Immer Besser – Forever Better. It influences every stage of product development, from engineering and material selection through to testing and final production.
Trusted by independent experts Independent recommendations have never been more influential. That’s why we were delighted to be named Which? Home Appliance Brand of the Year 2026, while also receiving the Which? Consumer-First Brand of the Year 2026. Together, these awards recognise our commitment to exceptional product performance and putting customers at the heart of everything we do. For retailers, independent recognition
provides valuable reassurance. It reinforces the confidence that comes from recommending a premium brand with a long-standing reputation for quality, reliability and customer satisfaction.
Efficiency without compromise Energy efficiency continues to be an important priority for today’s consumers, and rightly so. Our latest dishwasher range demonstrates that outstanding cleaning performance and exceptional efficiency can work hand in hand. All 60 cm Miele dishwashers achieve the highest available A energy rating, helping customers reduce everyday energy consumption without compromising on results. EcoPower technology is a clear example of how Miele engineering delivers more with less. In the ECO programme, water consumption is reduced to 8.4 litres through the intelligent design of the water-supply system and a highly efficient filter system. Because less water needs to be heated, energy demand is reduced too, while additional insulation helps minimise thermal losses.
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