July/August 2026 ertonline.co.uk


and smaller utensils, while adjustable elements help accommodate mixed loads and leave room for one more item. On selected models, features such as IntenseZone provide additional cleaning power in the lower basket, while holders secure lightweight items such as reusable plastic containers during the wash. Crucially, these elements


Miele fresh-water dishwashers use only


fresh water and can wash a load using as little as 6 litres in the Automatic programme. This represents an 85% reduction in water consumption over the past 30 years. Automatic load sensing also measures how much crockery is inside and adapts water consumption accordingly in almost all standard programmes, so customers do not need to wait until the machine is completely full. For retailers, these are meaningful, easy- to-explain differences that demonstrate why efficiency is about intelligent engineering rather than the energy label alone.


Making everyday life easier Increasingly, customers are looking for appliances that simplify everyday routines as well as delivering outstanding results. That is where the Generation 7000 range really comes into its own.


Selected models feature AutoDos with PowerDisk, the world’s first automatic detergent dispensing system, which releases precisely the right amount of detergent at the optimum time in the programme for consistently excellent results and greater everyday convenience. Compatible models also offer intelligent connectivity through Miele@home, allowing users to monitor and control their dishwasher remotely and integrate it into their connected home. Alongside these innovations, customers


benefit


from the thoughtful engineering that defines Miele dishwashers. QuickPowerWash provides excellent cleaning and drying in under an hour, while AutoOpen drying enhances drying performance at the end of the programme. Flexible basket design makes it easier to use every centimetre of the cabinet. The 3D MultiFlex Tray creates space for cutlery


are designed to work together. Basket configuration, carefully directed water flow and precisely dispensed detergent all contribute to consistently thorough cleaning across the load.


Helping retailers explain premium value Many customers arrive in-store already knowing they would like an A-rated dishwasher. The real opportunity for


retailers is to help them


understand that not all A-rated or premium dishwashers are created equal. A specification sheet can compare energy ratings and programme times, but it cannot demonstrate the confidence that comes from rigorous product testing, thoughtful engineering and decades of appliance expertise. When customers open a Miele dishwasher,


explore the flexibility and quality of its baskets, feel the precision of the door mechanism and understand how the different technologies work together, the difference quickly becomes apparent. These are conversations that independent


retailers are uniquely placed to have. Rather than focusing solely on purchase price, they can help customers consider the total value of ownership – from resource efficiency and ease of use to long-term durability and everyday satisfaction. That is where premium appliances continue to demonstrate their worth.


Supporting our retail partners We recognise that product knowledge remains one of the independent retailer’s greatest strengths.


That is why we continue to invest in supporting


our retail partners with award-winning training, product expertise and opportunities to experience our appliances first-hand through our network of Miele Experience Centres.


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The better retailers understand the engineering behind our products, the easier it becomes to communicate benefits that customers may not immediately see on a specification label. This knowledge supports more confident recommendations, stronger customer relationships and greater long-term satisfaction.


Looking beyond the energy label Energy labels will always play an important role in helping consumers compare appliances. But we believe the future of premium dishwashing will


increasingly be defined by


something broader: appliances that combine exceptional efficiency with intelligent innovation, long-term durability and engineering designed to perform beautifully for many years. That has always been our approach. For retailers, it provides a compelling story


that goes beyond headline specifications and answers the all-important question: why Miele? For customers, it offers confidence that every wash will deliver the exceptional results they expect today, tomorrow and for many years to come.


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