https://uk.linkedin.com/showcase/haden-appliances-uk/ Cover Story
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Haden Strengthens Its Major Domestic Appliance Range
A trusted brand growing where it matters most: the home H
aden has long held a place in British kitchens. Known for its heritage in small domestic appliances, distinctive colours, and coordinated collections, the brand continues to evolve while staying true to what it does best. It offers practical, stylish products for everyday life.
Alongside its design-led SDA success, Haden has been quietly building its presence in major domestic appliances. With over a decade of experience in the category, the brand is now bringing extended focus to its MDA range, strengthening its position in refrigeration, cooking, laundry and dishwashing.
“We see real opportunity in this space,” says Neil
Bradford, Sales Director at Sabichi Homewares. “There is strong appetite for reliable, well-priced products that deliver on everyday needs and come from a brand people recognise. Our
approach is focused, and our goal is to support retailers with a range that is both commercially relevant and easy to work with.”
Expanding where it matters The current offer includes a comprehensive range of refrigeration, including uprights, under counters, Total No Frost and static fridge freezers, freestanding cooking, laundry and dishwashers. Both freestanding and built in models
are available in selected categories, giving retailers the flexibility to serve a wide variety of customer needs. Appliances are designed with everyday life in mind. Refrigeration continues to lead the range, from 48cm to 60cm widths and a newly introduced range of Total No Frost 55cm upright freezers, there really is a model to meet
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