July/August 2025 ertonline.co.uk


eufy named UK and Ireland’s No. 1 robo vacuum – for second year running in UK Euromonitor, a market research data and analysis


Anker Innovations’ smart home brand eufy has been named the UK’s Number One Robot Vacuum Brand for the second year running by Euromonitor, based on retail volume, and Ireland’s Number One Robot Vacuum Brand for 


provider, ran rigorous analysis across a variety of brands at different price points within the robot vacuum category, drawing on in-house expertise, publicly available data and insights from industry experts to help capture a detailed cross-section of industry perspectives and unveil the ultimate winner. “Maintaining our position as the UK number one


         dedication of our team and the trust placed in us by our fantastic retailer partners,” said Frank Zhu, Global President of Smart Innovations at Anker.


T21 Training partners with Sony to support its ‘Winning Formula’ sales training program


T21 Training has announced a collaboration with Sony, delivering a two-part approach to provide Sony’s in-store retail activation teams with best-in-  brand new 2025 product range, and expert training on sales process and customer engagement with a view to raising sales conversions and creating memorable customer experiences. The Sony Training Team led by Jason Clark


provided the product training element whilst Paul Laville from T21 Training delivered training on creating powerful sales conversations in stores. Jason Clark, Head of Training at Sony UK said, “It was a pleasure working with the team at T21 to support us in taking our already industry leading sales formula to the next level and bringing a new approach to our instore teams.” Paul Laville, Director of T21 Group, added,


“Everyone, regardless of their experience, was thoroughly engaged with the workshop content and gave it their all. I think Jason and the team have genuinely created something really special here. It’s a delight to see, a joy to be a part of, and I want to thank all the trainees who attended. I can’t wait to hear about your successes!”


AMDEA welcomes new Chief Executive Stefan Hay


The Association of Manufacturers of Domestic Appliances (AMDEA)’s Board is delighted to announce the appointment of        AMDEA, as Paul Hide steps down after nearly six years at the helm.


Speaking of his appointment, Stefan Hay said: “At a time of exciting evolution in the domestic appliance sector where innovation, sustainability, and smart technology are transforming our everyday lives at rapid pace, I am delighted to be joining AMDEA as CEO.                    years, and I’m looking forward to working with a very competent and very successful team. It’s a privilege to lead an organisation at the heart of such meaningful change, and emerging opportunities and I look forward to supporting our members and working with them to shape the future of our industry.”


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     


           


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