July/August 2025
ertonline.co.uk
ASKO’s laundry pairing of its ASKO Soft Drum (Tumble Dryer) and ASKO Steel Seal (Washing Machine).
adjust water and energy use depending on load size and fabric type. For homes with renewable hot water systems, the option of a direct hot water connection can cut energy use by as much as 70 per cent.
The integrated Auto Dose system prevents detergent waste by dispensing the correct amount automatically. On the drying side, the Style Tumble Dryer features A+++ heat pump technology that consumes just 0.24 kWh per kilogram of laundry. Sensi Dry and Auto Program functions detect when clothes are dry and stops the cycle, avoiding unnecessary energy use. “Laundry is used frequently, so even small
efficiency improvements add up,” says Mr Sandhu. “Consumers are making informed choices based on performance, resource use, and product lifespan.”
The AEG 9000 Series AbsoluteCare 8kg
Washing Machine is 30 per cent more energy efficient than a standard A-rated equivalent, while its partner, the AEG AbsoluteCare Plus 9kg Tumble Dryer, achieves an A++++ rating and can use up to 68 per cent less energy than a conventional dryer. “Ovens and hobs are always in demand,” Mr Stacey explains. “They are essential and visible in the home, so customers want them to be efficient and well designed.
“Our aim is to make sustainable living straightforward, giving customers products that are efficient, intuitive and built to last.” ASKO is another brand concentrating its sustainability focus on the laundry category, with its premium appliances designed for durability, efficiency and reduced environmental impact.
“Our Style Laundry Range, including the Style Washing Machine and Style Tumble Dryer, is designed to reduce energy and water consumption without compromising on performance,” explains Jag Sandhu, National Account Manager at ASKO. “We use solid stainless steel construction, not plastic, which improves durability and extends lifespan. It’s a more sustainable choice that reduces waste over time.” ASKO’s engineering also incorporates unique
features such as the Steel Seal Door, which removes the need for rubber bellows, improving hygiene and reducing wear. The Style Washing Machine carries an A rating, features a Green Mode, and uses Sensi Save technology to
Power saver
Glen Dimplex Home Appliances (GDHA) is also channeling much of its sustainability strategy into cooking technology, particularly induction - though its brand Stoves and Belling. “Induction is the pinnacle of eco-friendly cooking,” says Product Manager at GDHA, Sarah Whitfield.. “That’s why we’ve added it to our A-rated range cookers and 60cm mini-range collections. It’s smarter, safer, and delivers real energy savings.” The Stoves Richmond Deluxe models in 100cm and 110cm sizes now include FreedomFLEX, a zoneless induction system allowing up to six pans to be positioned anywhere on the hob. The system not only offers complete flexibility but also ensures energy is directed only where it is needed. “Induction cooking is highly efficient, heating the pan directly for faster results and reduced energy use,” Ms Whitfield explains. Elsewhere, Haier has made sustainability a
core pillar of its business, through its brands Haier, Hoover and Candy. Antony Peart, Brand and Communications Director for Haier Europe, emphasises that this approach spans the entire product lifecycle, from design to end-of-life, with AI, connectivity, and circular economy principles at its heart. The hOn app is central to this strategy, enabling users to reduce energy, water, and food waste, with a company goal for 100 per cent of its appliances to be connected by 2025. Through features such as smart-grid integration for solar energy, remote diagnostics,
and AI-powered cycles, the app helps households reduce resource use and service visits. Haier’s recent achievements include a 20 per cent reduction in factory emissions, the introduction of fully recyclable packaging for small appliances, and the rollout of the largest A-Class washing machine portfolio in the market. >>
AMDEA: What you need to know about the PRAM Act The Product Regulation and Metrology Act 2025 (PRAM Act) is a key piece of post-Brexit legislation, receiving Royal Assent on 21 July. It sets the foundation for updating UK product laws and introduces faster, more responsive regulation in areas like energy labelling, repairability, and online product compliance. “This legislation gives the UK the ability to align with or diverge from EU product regulations, where it benefits UK businesses and consumers,” says Stefan Hay, CEO of AMDEA.
What it means for the appliance industry: • Energy labels: The PRAM Act will help resolve current inconsistencies, such as tumble dryers in Northern Ireland displaying new EU labels while GB models still use outdated 2012 versions. AMDEA supports harmonised labelling across the UK.
• Repairability scores: A new repair rating will appear on tumble dryers by 2027, aligned with EU developments. AMDEA is calling for a common methodology and clear guidance for applying this score.
• Online safety enforcement: The Act strengthens compliance measures for online marketplaces, ensuring appliances and spare parts sold online meet UK safety standards.
AMDEA will release resources for
retailers in 2026 to support the transition to new labelling and continues to push for regulations that promote durability, safety and a circular economy.
Mr Hay adds: “Retailers should prepare now for future changes to labelling and repair scoring, these updates will play a big role in how consumers choose sustainable appliances.”
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