GDHA: PETER SPENCER THE ERT INTERVIEW
By blending innovation, sustainability, and meaningful product benefits, GDHA is redefining what consumers and retail partners can expect from cooking appliances, and setting a bold course for the future.
Long-term aspirations
GDHA has made major operational changes recently, including the move to a new HQ and the partnership with Pacifica. “These recent operational changes are not isolated. They are part of a much wider transformation,” explains Mr Spencer.
“The new HQ is more than just a move, 16
it’s about creating a modern, collaborative environment that fosters the agility we need to compete, allowing cross-functional teamwork, and idea sharing.
“The Pacifica partnership is equally transformative, directly supporting our “branded consumer product experience.” Partnering with Pacifica, a leader in appliance care, enhances our service capability and capacity, ensuring prompt, reliable, high-quality after-sales support. This collaboration provides the robust infrastructure to maintain customer trust and satisfaction, reinforcing the brand experience and freeing us to focus on our core competencies.
“My long-term vision is for GDHA to be a nimble, insight-driven organisation consistently delivering desirable, high-quality, well-supported branded cooking appliances.”
July/August 2025
ertonline.co.uk
Stoves Richmond Deluxe 110cm Dual Fuel Range cooker.
The company has received a lot of feedback Stoves Richmond Deluxe 60DF Dual Fuel Cooker.
from its retail partners, all of which has been encouraging: “We used to do lots of business with you, but you vanished. It’s great to see Stoves and Belling back” was something commonly said”, explains Mr Spencer. “It underscores the immense affection for Belling and Stoves. These are legacy brands with a huge amount of good will and trust, that it is up to us to nurture. “Secondly, the ‘seemed to vanish’ comment highlights a clear communication breakdown. So our renewed focus is on strengthening retail partnerships through consistent presence and communication. We must be proactive, visible, and committed to supporting our network. “Nothing can be taken for granted. We must be confident but humble in our approach - confident in our brands and vision, yet humble enough to really listen.”
And one final message which Mr Spencer would like to share: “To the entire electrical retail community my message is clear and unwavering: we are back, and we are committed to being your most valuable partner in the cooking appliance category. “We appreciate your loyalty to Belling and Stoves. Our commitment to these iconic names is stronger than ever. We know we need to listen and that we need to earn and maintain your confidence and trust by being consistently reliable. We take nothing for granted.”
Belling Farmhouse 60DF Duel Fuel Cooker features a built-in Air Fry function.
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